Blog - Visual Revenue

April 30, 2013

Introducing Instant Image Testing. Picking the Winners Just Got Easier

Last summer, we launched Instant Headline Testing, a data-driven creativity tool for editors that received huge kudos and positive feedback from the editorial teams that are our customers. Today, we formally announce the birth of that feature's twin sister: Instant Image Testing.

Rich Ullman

The Newsroom of Tomorrow:
What Happens When Editors Have Data

When we arm knowledgeable human editors with more data, they don't race to the lowest common denominator, but rather toward richer, better…

Rich Ullman

Data as a complement to human editorial judgment

Data as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business. Advertisers have…

Dennis R. Mortensen

Outbrain acquires Visual Revenue

We are very excited to announce a major step forward for Visual Revenue and our mission to support editors and make them…

Dennis R. Mortensen

Audience & Algorithms:
To win, media properties must have a soul.

There’s been much debate lately about many of the changing ways of the online publishing business. I like heated debate because it…

Rich Ullman

Announcing The Social Editorial Suite

We have most often espoused the importance of the homepage and other section front pages as vital drivers of audience and views…

Dennis R. Mortensen

TECH: Bayesian Instant Headline Testing

The Visual Revenue platform provides a number of great tools that support editors to optimize their front page. Instant Headline Testing is…

Jeroen Janssens