We are in the midst of building the “Bloomberg Terminal” of the News Room and we are extremely happy to announce IA Ventures and Softbank as new investors alongside our current shareholders. We provide real-time recommendations to Editors across the globe on what stories to promote where and for how long on their homepages – and we are very eager to put our new capital to work against our vision of the data driven news room of the future.

New York, NY, January 26th 2012 – Visual Revenue Inc., the market leader in predictive analytics for online publishers, today announced that it has secured $1.7M in funding led by IA Ventures and Softbank and joined by our current shareholders. This investment will primarily be used for aggressively expanding the existing team.

“Kauppalehti produces over a 150 pieces of content on a daily basis, each deserving promotion to one degree or another,” said Arno Ahosniemi, Editor in Chief at Kauppalehti.” Visual Revenue helps us quickly understand which articles are resonating with our readership, where to expose them on our homepage and for how long.”

Modern newsrooms either need to reduce choices so dramatically that a human editor can easily and timely decide how to program the front page, or the organization must deploy technology that help reduce choice and calculate best performing outcomes within an editorial framework.

We’ll ask any new employee to sign the usual lawyer-ish documents that doesn’t really do much else than state $AMOUNT and #OPTIONS. We need those docs, of course, but what we really need is a pledge to a VR ethos! Therefore every new employee will be requested to SIGN the below pledge – it is the most important part of our agreement and we want new team members to truly commit to it.

“Visual Revenue has developed a powerful online tool that secures more traffic to our site and at the same time keeps the editorial power in the hands of the news desk,” said Jørgen Andresen, Executive Managing Editor at Børsen Digital. “For any media house finding the balance between traffic and relevance is a delicate matter; I believe we have found that balance in Visual Revenue”.