Visual Revenue will be at INMA World Congress out in Los Angeles this week (6th – 8th May) and both will be on hand to discuss the launch of our latest feature, Headline Testing.

Today, the three vital voices of the media business – content creators, audience members and marketers – now “publish” together. Learn how leading editors are rewriting the rules of digital content through analytics, audience development and programming.

“We chose Visual Revenue because it gives us unparalleled insight into how our readers interact with our front pages and our content, as well as real-time recommendations as to how our editors should edit the front page for maximum impact and relevance.”

I very much believe publishers can apply a more balanced content promotion strategy while continuing to be financially successful, simply by marrying the Editor with proper decision support, not by eliminating the editor all together. It seems naive to present, as we see so often, two polarized options only:

A) Machine learned personalization (which can only be achieved through 100% automation) and

B) Editors fueled by gut feel and diet coke (hand curated stories selected for the homepage).

From April 2-5, the North American newspaper industry will gather in Washington DC for three events: NAA mediaXchange, ASNE2012, and the AP Annual Luncheon and Meeting.

We’ll be in town to share our vision of the data driven newsroom with publishers and editors. If you’re attending, come check out how the Visual Revenue content recommendation platform helps editors program the homepage and make the most out of their existing content and layout – we are at booth #610.

“Visual Revenue has been a great addition to our newsroom,” says Drew Hansen, Director of Editorial Operations & Business Development. “Their technology supports our ongoing effort to create feedback loops at critical points of the editorial process.”