The Newsroom of Tomorrow:
What Happens When Editors Have Data

When we arm knowledgeable human editors with more data, they don't race to the lowest common denominator, but rather toward richer, better…

Data as a complement to human editorial judgment

Data as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business. Advertisers have…
Visual Revenue Merges with Outbrain

Outbrain acquires Visual Revenue

We are very excited to announce a major step forward for Visual Revenue and our mission to support editors and make them…
Gotta have a soul

Audience & Algorithms:
To win, media properties must have a soul.

There‚Äôs been much debate lately about many of the changing ways of the online publishing business. I like heated debate because it…

Announcing The Social Editorial Suite

We have most often espoused the importance of the homepage and other section front pages as vital drivers of audience and views…
Anscombe Boundary

TECH: Bayesian Instant Headline Testing

The Visual Revenue platform provides a number of great tools that support editors to optimize their front page. Instant Headline Testing is…