Yahoo Web Analytics in 30 minutes (VIDEO)

I recorded a 30+ minute DEMO (screencast) of YWA version 9.5 the other day - and am publishing the outcome of that in this post. The tone of the Video is less advert-like and much more educational; or this is at least something I tried to capture. I believe the video is a great appetizer for how we approach web analytics from a feature point of view - and if you are not yet fully comfortable with YWA, I am most confident this video will shine some light on the product.

continue reading »

Optimizing for better online conversion is, for the most part, something we do by examining our content and its layout, such as landing pages and immediate pages in our funnels – and hopefully applying some sort of testing methodology. This is a standard practice I most certainly agree upon, but I also believe that one needs to look outside this, sometimes, closed loop of pages. I suggest that you try using a Page Revenue Participation metric for your next Optimization routine.

continue reading »

What is the current state of web analytics tools and their usage today?

- and to what extent should we expect today to provide us comfort for the future.

continue reading »

Well, today’s the day! The book is out: Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights. I am super excited about this

- and even better, this coincides beyond perfect with the recent launch of YWA 9.5.

continue reading »

I am extremely happy to announce the new edition of Yahoo! Web Analytics. Beyond all the work one would expect in regards to general backend and scalability issues, we also had the opportunity to implement some exciting NEW features, such as: New Demographic Dimensions and New Psychographics Dimensions.

continue reading »

Forrester Research is updating their Web Analytics Wave Research from 2007, which back then evaluated the strengths and weaknesses of eight Enterprise Web analytics products against 127 criteria. 8 Web Analytics vendors have been chosen for the new 2009 report.

continue reading »

Today, just a simple note, for those who didn’t spot it yet, that the Web Analytics space have had bit of a shift in Japan.

* Yahoo! Web Analytics launched in Japan
* Digital Forest acquired by NTT Com

continue reading »

If you’re are in town for Search Engines Strategies New York 2009, do come by the Yahoo! booth and say hi!

- I’ll be around most of Tuesday and Wednesday.. And I am of course super eager to talk about anything to do with Analytics and online marketing… :-)

continue reading »

Microsoft just announced that they don’t want to play in the FREE Web Analytics Market. A statement which immediately brings forth the question; what is the future of free web analytics?

continue reading »

We are finally ready to migrate all legacy clients and partners to Yahoo! Data Centers. This is a process that starts over the next few weeks and will be executed during the coming months. You will not only be moved to faster data centers, but even more exciting, you will soon get the opportunity to use the updated version 5 of the tracking code.

continue reading »