Hello World ...

posted by Dennis R. Mortensen
Monday, February 26, 2007
Bookmark: Hello World ...

Yes – I know – yet another blog; however, I think I have some valid and hopefully exciting comments to the industry in which I have worked for more than 10 years. And I have decided to pick a narrow focus, yet something which I find extremely fascinating – specifically:

How to increase publisher (affiliate) revenue through analytics!

Thus a title for my blog including not only Web Analytics, but also Affiliate Marketing. And having read Avinash’s blog from the very beginning, I decided that the Analytics industry needed another “exceptionally friendly Danish man” - as Rand from SEOmoz.org so nicely labelled me, when I met him on the bus on our way to a "Google Dance", just remember to delete the Danish part, if you think of Avinash ;-)

My qualitative goal:
To Participate more actively in the “blogosphere” – in particular those Blogs that I read on a day to day basis. Like: Avinash, Rand, Eric Peterson, Gary Angel, Shoemoney etc.

My quantitative goals, by the end of this year are:
100 posts
300 comments
500 subscribers

Subjectivity. Be aware that most screen shots used here will be from IndexTools Web Analytics Enterprise – of course :-)
- even though I would be happy to entertain and deploy a Site Catalyst or Visual Site account should a deranged sales executive want to supply me with access.

Cheers
Dennis

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2 Comments:

At February 27, 2007 , Anonymous Avinash Kaushik said...

Welcome Buddy!! The blogosphere is richer for having you join the conversation, I'll add a link from my blog to yours.

I have to quibble about the narrow niche, given my humble awareness of your knowledge there is so much more wisdom that you could impart. I would ask you to reconsider the niche.

Goals are great! :)

-Avinash.

 
At February 27, 2007 , Blogger Dennis R. Mortensen said...

Thank you for the comment Avinash,

We spend day in and day out educating our Clients about the fact that without Goals (and these at best defined as a set of KPI’s) – Web Analytics is not worth the initial investment. So I somehow felt obligated to at least set myself some basic goals for the blog. :)

In regards to the narrow niche; I actually believe that I, by being very focused (something I think most Entrepreneurs are forced to be, if they want to succeed) – is creating an advantage, as I can wander off the subject from time to time knowing where to return.

So you and everybody else will definitely see me wander off in other directions.

... and thanks for the first comment on my blog. 299 to go! :-)

 

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