Why?: There is a revenue opportunity using competitive intelligence! I think it’s naive to believe that you control your own web setting. You might control your website, but numerous factors way beyond site optimization have impact on your Revenue! – and more often than not, a revenue impact is due to competitor actions. It’s time [...]

I just returned from SES in Munich; and from an Exhibitor point of view – it was not that bad! :-) I was sitting in on Rand Fishkin’s presentation yesterday and beyond the usual fantastic show, he gave one memorable quote about how you could “easily” manage your online reputation – agreeing that SERP results [...]

I think we all agree that creating a “Caption” for a text (blog-post or other web copy) is much more than winging a quick title including a couple of keywords. I would like to conclude (not suggest) – that when creating a “Caption” you have to take the following upper level related elements into consideration [...]

If you are thinking of attending SES NY in April, I am happy to say that you can get a 20% discount on the full conference or 1-day pass. Thanks to JoAnn and Elaine at IncisiveMedia… And do let me know if you are going. Cheers.. Take a look at the coupon (click for a [...]

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast. The summary of the podcast: Reports based analytics approaches vs. metrics based analytics approaches? The Report surfing sin The web analysts persons role in a successful analytics strategy Click fraud and comments on measurements Challenges facing the [...]

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table – spotting a drooping tail. I know this is going to be [...]

I was recently asked whether I wanted to answer a set of questions in line with the topic of my blog – which I am of course delighted to do. The first question goes like this: Q. Ingrid:“Kindly give us an example of when analytics could increase an affiliates revenue drastically – indicating why analytics [...]

Lars Johansson put together a super Web Analytics Wednesday event last night! The main events of the evening, beyond some really pleasant networking, was two presentations by Practitioners and the Vendor Panel: &nbsp&nbsp Practitioner Case Study: Jannike Tillå, Aftonbladet (reporting KPI’s on a hourly basis – I am impressed) Practitioner Case Study: Massimo Pascotto, Scandinavian [...]

This is the question Michael Helbling ask over at his excellent Web Analytics Blog – and not a bad question at all. But before voicing my opinion, let’s try to have a look at the fairly straight forward reports Michael ask for: Keywords Report Search Engine Report (the pictures are the ones from Michaels post) [...]

I was graciously introduced over at – Ihász Ingrid’s blog – as the Web Analytics Expert or as the post says in Hungarian – “Web analitika expert a Rabbitblogon” – and THAT is something worth posting about.. ha ha. But seriously, I will be answering a set of question in line with the topic of [...]