Why?: There is a revenue opportunity using competitive intelligence!
I think it’s naive to believe that you control your own web setting. You might control your website, but numerous factors way beyond site optimization have impact on your Revenue! – and more often than not, a revenue impact is due to competitor actions. It’s time [...]

I just returned from SES in Munich; and from an Exhibitor point of view – it was not that bad! :-)
I was sitting in on Rand Fishkin’s presentation yesterday and beyond the usual fantastic show, he gave one memorable quote about how you could “easily” manage your online reputation - agreeing that SERP results is [...]

I think we all agree that creating a “Caption” for a text (blog-post or other web copy) is much more than winging a quick title including a couple of keywords. I would like to conclude (not suggest) – that when creating a “Caption” you have to take the following upper level related elements into consideration [...]

If you are thinking of attending SES NY in April, I am happy to say that you can get a 20% discount on the full conference or 1-day pass. Thanks to JoAnn and Elaine at IncisiveMedia… And do let me know if you are going.
Cheers..
Take a look at the coupon (click for a larger view)

Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.
The summary of the podcast:

Reports based analytics approaches vs. metrics based analytics approaches?
The Report surfing sin
The web analysts persons role in a successful analytics strategy
Click fraud and comments on measurements
Challenges facing the web analytics industry in 2007 [...]

Inspired by Avinash’s “long tail” post today I thought it would be appropriate to take it a step further and indicate how you as an affiliate with revenue generation based on content can calculate how much revenue you are leaving on the table - spotting a drooping tail. I know this is going to be [...]

I was recently asked whether I wanted to answer a set of questions in line with the topic of my blog – which I am of course delighted to do. The first question goes like this:
Q. Ingrid:“Kindly give us an example of when analytics could increase an affiliates revenue drastically – indicating why analytics [...]

Lars Johansson put together a super Web Analytics Wednesday event last night! The main events of the evening, beyond some really pleasant networking, was two presentations by Practitioners and the Vendor Panel:
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Practitioner Case Study: Jannike Tillå, Aftonbladet (reporting KPI’s on a hourly basis – I am impressed)
Practitioner Case Study: Massimo Pascotto, Scandinavian Airlines
Vendor panel, [...]

This is the question Michael Helbling ask over at his excellent Web Analytics Blog – and not a bad question at all. But before voicing my opinion, let’s try to have a look at the fairly straight forward reports Michael ask for:

Keywords Report
Search Engine Report

(the pictures are the ones from Michaels post) [...]

I was graciously introduced over at - Ihász Ingrid’s blog – as the Web Analytics Expert or as the post says in Hungarian – “Web analitika expert a Rabbitblogon” - and THAT is something worth posting about.. ha ha.
But seriously, I will be answering a set of question in line with the topic of my [...]