I just returned from SES in Munich; and from an Exhibitor point of view – it was not that bad! :-)

I was sitting in on Rand Fishkin’s presentation yesterday and beyond the usual fantastic show, he gave one memorable quote about how you could “easily” manage your online reputation – agreeing that SERP results is a major part in that.

TIP: Use Social Network Profile pages to control your online reputation.

Checking for “Dennis R. Mortensen” – you will find:

• LinkedIN (Profile Page)
• SEOmoz (Profile Page)
• Ecademy (Profile Page)
• Blogger (Profile Page)
• eMarketing (Profile Page)

Discounting my own blog and a Webmasterworld comment – there is nothing but profile pages on the first page of the SERP. Amazing; perhaps I should sign up for a couple other social networks and get “control” over the last couple of results and own the first page :-) – A super tip Rand. Thanks. As always Rand was pouring out his love for Action Tracking Action Tracking (a.k.a. Conversion Tracking) – and I absolutely think he is true. That it simply the first thing you have to get in control of, in any online venture! – find Rand’s post about SES Munich here: ses-munich-linkbait-truffles-more-insomnia.

Friends and Contacts from the show:
It was a pleasure to meet up with: Steve Johnston at lunch – still pitching his brilliant business card with NO information, but his name – you guessed it, he is in SEO. Sara Andersson (we need more blond good looking Swedish girls in the SEM industry – and what was up with the moderator at your session?? :-). And I would like to Welcome Timo Aden to the blogosphere – and that said from a newbie like me – by the way, will you be at Emetrics Germany?. Markus Reif, Patrick Ludolph, Andreas Vogt, Mark Kofahl. Udayan, I do hope I will be able to meet up with you at New York SES – do let me know when you are there. Sebastien Doyen – PLEASE, with sugar on top; I need those 10 minutes to pitch to your team that Omniture is but the same as IndexTools, just in a green interface. I of course forgot to thanks Matthew Finlay for a great German show, but it was indeed from a exhibitor point of view worth going there, I of course have the same high expectations to Emetrics now (as Matthew runs as well). Oliver and Felix and the nice people from Webtrends – I still think we are a cooler tool.. ha ha. And it was of course great to meet up with Michael Buchheit from ISA again!

Roger over! :-)