Interview of IndexTools' Dennis R. Mortensen

posted by Dennis R. Mortensen
Friday, March 2, 2007
Bookmark: Interview of IndexTools' Dennis R. Mortensen

I was recently interviewed by Eric Enge - Eric is the President of Stone Temple Consulting and writes for Search Engine Watch. We talked about a lot of stuff, amongst others:

  • Metrics based approaches versus report based approaches
  • Key challenges facing the analytics industry in 2007 and beyond
  • key questions businesses should be asking, when they are deciding upon analytics solutions

The interview is long and I recommend, should you find the time to read it one day, that you print and bring it on your tram ride as I did :-)

Link: http://www.stonetemple.com/articles/interview-dennis-mortensen.shtml

He have done a set of interviews with some really cool guys (and yes - you can discount me.. ha ha) – which till date counts:

I will be doing a PodCast with Eric one of these days and will post the result / link here as well.

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2 Comments:

At March 03, 2007 , Anonymous Rabbit said...

Well, I won't be the first person to ask you about almost the same things... =:)

 
At March 04, 2007 , Blogger Dennis R. Mortensen said...

It validates the quality of your questions.. doesn’t it? :-)

 

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