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Interview of IndexTools’ Dennis R. Mortensen

- by Dennis R. Mortensen. Friday, March 2, 2007 email  print   share

I was recently interviewed by Eric Enge – Eric is the President of Stone Temple Consulting and writes for Search Engine Watch. We talked about a lot of stuff, amongst others:

  • Metrics based approaches versus report based approaches
  • Key challenges facing the analytics industry in 2007 and beyond
  • key questions businesses should be asking, when they are deciding upon analytics solutions

The interview is long and I recommend, should you find the time to read it one day, that you print and bring it on your tram ride as I did :-)

Link: http://www.stonetemple.com/articles/interview-dennis-mortensen.shtml

He have done a set of interviews with some really cool guys (and yes – you can discount me.. ha ha) – which till date counts:

I will be doing a PodCast with Eric one of these days and will post the result / link here as well.


2 Comments:

  1. Rabbit Says:

    Well, I won’t be the first person to ask you about almost the same things… =:)

  2. Dennis R. Mortensen Says:

    It validates the quality of your questions.. doesn’t it? :-)

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