I was recently asked whether I wanted to answer a set of questions in line with the topic of my blog – which I am of course delighted to do. The first question goes like this: Q. Ingrid:“Kindly give us an example of when analytics could increase an affiliates revenue drastically – indicating why analytics [...]

Lars Johansson put together a super Web Analytics Wednesday event last night! The main events of the evening, beyond some really pleasant networking, was two presentations by Practitioners and the Vendor Panel: &nbsp&nbsp Practitioner Case Study: Jannike Tillå, Aftonbladet (reporting KPI’s on a hourly basis – I am impressed) Practitioner Case Study: Massimo Pascotto, Scandinavian [...]

This is the question Michael Helbling ask over at his excellent Web Analytics Blog – and not a bad question at all. But before voicing my opinion, let’s try to have a look at the fairly straight forward reports Michael ask for: Keywords Report Search Engine Report (the pictures are the ones from Michaels post) [...]

I was graciously introduced over at – Ihász Ingrid’s blog – as the Web Analytics Expert or as the post says in Hungarian – “Web analitika expert a Rabbitblogon” – and THAT is something worth posting about.. ha ha. But seriously, I will be answering a set of question in line with the topic of [...]

I talked about conversion funnel analysis in one of my first posts and I do profoundly believe that increasing your website conversions is the most effective way to increase Revenue. However; this is easier said than done if you are in affiliate marketing, as most of the conversions you are working with happens on the [...]

I recently returned from Search Engine Strategies (SES) in London. And I think most people would agree that an event / forum like this is successful if you return with ONE advice/input on how to optimize and improve your business. I of course, as an exhibitor, was there for the leads! :-) Two of our [...]