I talked about conversion funnel analysis in one of my first posts and I do profoundly believe that increasing your website conversions is the most effective way to increase Revenue. However; this is easier said than done if you are in affiliate marketing, as most of the conversions you are working with happens on the [...]

I recently returned from Search Engine Strategies (SES) in London. And I think most people would agree that an event / forum like this is successful if you return with ONE advice/input on how to optimize and improve your business. I of course, as an exhibitor, was there for the leads! :-)
Two of our [...]

“Real visitor based segmentation” – which only a handful of the Analytics Vendors provide at the moment – raise beyond the technology some exciting Marketer / Analyst questions as well.
It is a common understanding that segmentation is fundamental in conducting in depth analysis of web analytics data in today’s online marketing industry (and this [...]

I was recently interviewed by Eric Enge - Eric is the President of Stone Temple Consulting and writes for Search Engine Watch. We talked about a lot of stuff, amongst others:

Metrics based approaches versus report based approaches
Key challenges facing the analytics industry in 2007 and beyond
key questions businesses should be asking, when they are deciding [...]