“Real visitor based segmentation” – which only a handful of the Analytics Vendors provide at the moment – raise beyond the technology some exciting Marketer / Analyst questions as well. It is a common understanding that segmentation is fundamental in conducting in depth analysis of web analytics data in today’s online marketing industry (and this [...]

I was recently interviewed by Eric Enge – Eric is the President of Stone Temple Consulting and writes for Search Engine Watch. We talked about a lot of stuff, amongst others: Metrics based approaches versus report based approaches Key challenges facing the analytics industry in 2007 and beyond key questions businesses should be asking, when [...]