Eric interviewed me a good week back on the subject Web Analytics and Click Fraud for a Podcast.

The summary of the podcast:

• Reports based analytics approaches vs. metrics based analytics approaches?
• The Report surfing sin
• The web analysts persons role in a successful analytics strategy
• Click fraud and comments on measurements
• Challenges facing the web analytics industry in 2007 and beyond

If you find that as intriguing as I do :-) here we go:

DOWNLOAD/PLAY: Dennis R. Mortensen Podcast (MP3)
File Size: 6.0 MB, Duration: 26.0 minutes

Find the following Cool Podcasts over at StoneTemple Consulting:

• Dennis R. Mortensen – Mar 9,2007
• John Marshall – Mar 8, 2007
• Jim Sterne – Feb 22, 2007
• Avinash Kaushik – Feb 9, 2007

..And what a fantastic group of people I am associated with here. If I am not mistaken, we will all meet up in a week’s time at Jim’s E-metrics summit.

N.B.
Eric blogged about it over at SearchEngineWatch.com as well, under the title: Click Fraud is between 2% and 4%! :-)

Cheers.