I recently returned from Search Engine Strategies (SES) in London. And I think most people would agree that an event / forum like this is successful if you return with ONE advice/input on how to optimize and improve your business. I of course, as an exhibitor, was there for the leads! :-)

Two of our really smart partners demib.com and SEOmoz.org were both part of the advanced track panel: “Organic Listings Forum” – where the following simple but powerful advice where presented and debated:

SEO Advice: “If one are to start a new web project – do NOT register a new domain, instead Google your industry keywords and start looking from ‘page 5′ for old mismanaged domains. Acquiring such a domain will give you a very valuable head start in your SEO efforts.“

NB:
I had the pleasure of being able to add my comments on the Analytics industry in general – at the last London SES. So here goes a 5 min Interview With Dennis R. Mortensen (me!)