Finishing up and closing down after some successful days at ad:tech San Francisco – and with this event being one of the biggest shows in the interactive world and the SF event is doubtless one of the premier locations for the ad:tech guys – it did not disappoint. However; the sessions seemed a bit “thin” [...]

Cost Per Action (CPA) can be defined within the following capacity; “An advertiser that only pays for an advertisement when an action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.” – and thus calculated as follows:
CPA = [...]

Just finished a fantastic set of authentic Sushi at an all Japanese speaking restaurant – not than I can complain about the good food at the Emetrics Summit Düsseldorf, which was super. However; this German version of the summit is still somehow limited by, the relative to the other summits, low attendee number.
On the fun [...]

Avinash did an April update to his super Top 10 Web Analytics Blogs – which is the one I use for reference, making sure I read the ones I am supposed to read :-)
The list goes like this and you will notice that I am on his recommended list – Juuuhuu, thank you very much [...]

Just finishing up and closing down after four great days at Search Engine Strategies – New York … Waiting to go to the Airport in Newark (how did I end up there?).

I think my one (actually two) takeaways from this show would be that:

Use of Analytics to perform in a very competitive Affiliate Marketing [...]

I had the chance to sit down with David White from weboptimiser and comment on Emetrics and the Web Analytics industry general.
David’s comments:“Dennis from IndexTools explains why you should visit the next Emetrics Summit, He tells us what is in it for him, what is in it for you, why visitors enjoy the event and [...]

I read an interesting post (Authenticated User IDs vs. Unique Visitors) on the Web Analytics Forum on Yahoo today, that I would like to comment on – the post goes like this:
“Hey Everyone, I have a challenge I hope you could help me out with. For one of our sites, we pass the Authenticated User-ID, [...]

I attended Emetrics in London last week (..and just returned to the office) - and must say that this was definitely worthwhile. I think the biggest take-away from this show was the presentation by Vincent Kermorgant from Nokia, titled: “Implementing Web Analytics the Nokia way”.

What I liked about this presentation, was that it did not [...]