Comments on: Beyond basic Cost Per Action (CPA) measurement – looking towards CPnA (Post 1/2) http://visualrevenue.com/blog/2007/04/beyond-basic-cost-per-action-cpa.html Increasing Front Page Performance for Online Media Wed, 02 May 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Martin Omander http://visualrevenue.com/blog/2007/04/beyond-basic-cost-per-action-cpa.html#comment-29123 Martin Omander Wed, 04 Feb 2009 04:06:13 +0000 http://visualrevenue.com/blog/2007/04/beyond-basic-cost-per-action-cpa-measurement-%e2%80%93-looking-towards-cpna-post-12.html#comment-29123 Hi there, I really liked this blog post. I am battling the question of how to measure CPAs for multiple actions all the time. Was there ever a part 2 to this blog post? Keep up the good work! /Martin Hi there,

I really liked this blog post. I am battling the question of how to measure CPAs for multiple actions all the time. Was there ever a part 2 to this blog post?

Keep up the good work!

/Martin

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2007/04/beyond-basic-cost-per-action-cpa.html#comment-74 Dennis R. Mortensen Sat, 16 Jun 2007 22:47:00 +0000 http://visualrevenue.com/blog/2007/04/beyond-basic-cost-per-action-cpa-measurement-%e2%80%93-looking-towards-cpna-post-12.html#comment-74 Hi Wayne,<br/><br/>This is not a bad idea at all! - I have actually been directing people to this answer when debatted so far.<br/><br/>Thanks for the comment..<br/><br/>Cheers<br/>Dennis Hi Wayne,

This is not a bad idea at all! – I have actually been directing people to this answer when debatted so far.

Thanks for the comment..

Cheers
Dennis

]]> By: Wayne http://visualrevenue.com/blog/2007/04/beyond-basic-cost-per-action-cpa.html#comment-47 Wayne Wed, 02 May 2007 17:30:00 +0000 http://visualrevenue.com/blog/2007/04/beyond-basic-cost-per-action-cpa-measurement-%e2%80%93-looking-towards-cpna-post-12.html#comment-47 All actions are not created equal!<br/><br/>At <a HREF="http://www.fuscient.com/" REL="nofollow">Fuscient</a>, we've developed a good solution for analyzing CPA. We classify actions into the following categories.<br/><br/>1) Direct sales<br/>2) Lead generation<br/>3) Transactional<br/>4) Branding<br/><br/>We then analyze CPA trends for each of these categories. This gives us a better picture of how marketing spending is impacting various aspects of our client's web sites. By looking at trends over time, we can see the effect of our efforts to improve their marketing campaigns.<br/><br/>It's not a perfect solution, but it's the best we've come up with so far. All actions are not created equal!

At Fuscient, we’ve developed a good solution for analyzing CPA. We classify actions into the following categories.

1) Direct sales
2) Lead generation
3) Transactional
4) Branding

We then analyze CPA trends for each of these categories. This gives us a better picture of how marketing spending is impacting various aspects of our client’s web sites. By looking at trends over time, we can see the effect of our efforts to improve their marketing campaigns.

It’s not a perfect solution, but it’s the best we’ve come up with so far.

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