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Comments from Search Engine Strategies New York 2007

- by Dennis R. Mortensen. Tuesday, April 17, 2007 email  print   share

Just finishing up and closing down after four great days at Search Engine Strategies – New York … Waiting to go to the Airport in Newark (how did I end up there?).

I think my one (actually two) takeaways from this show would be that:

  • Use of Analytics to perform in a very competitive Affiliate Marketing market is crucial!
  • Use of affiliated advertising on a web property should not begin before after hitting the 1000 unique visitors a day
I could not agree more and I am happy to see this confirmed by a super affiliate like Jeremy Schoemaker a.k.a “ShoeMoney” – especially his strong emphasis on the use of Analytics – which also verify the need of a blog like this; with a subject: “Dennis R. Mortensen’s blog about how to increase publisher revenue through analytics!” :-)

Bryan Eisenberg’s did his always exciting Webmaster Radio Blog Buzz show, live at SES. I participated with this group of sharp analytics focused people that Bryan introduced as the “guru’s of the space”:

DOWNLOAD/PLAY: Blog Buzz SES NY (MP3)
Duration: 10.28 min. File size: 10MB
…And I am thrilled that I got to tell Gary Angel that there indeed is people (ME to begin with) that read his bright posts in detail – however long and advanced they are. They are a perfect fit for my one hour commute. :-)
Equally nice to meet up with Marshall Sponder in person, after reading I do not know how many hundreds of his posts.

Back to Budapest and off to Emetrics in Düsseldorf.


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