04

May

By Dennis R. Mortensen
2 comments
9 Ways to Make Money on Analytics

Eric Enge had a great post over at Search Engine Watch and with a title like this: 9 Ways to Make Money on Analytics – I just had to reference it here. This being a blog about how to increase publisher revenue through analytics! :-)

..And on top of that; I am of course proud that he chose to add my “The Long Tail (drooping tail theory)… and how to calculate missing Revenue” as tip #5:

“Spot a missing long tail: There was a great post recently by Dennis Mortensen about Spotting a missing long tail (another person whose blog you should read on a regular basis). Dennis explains it really well, but the basic idea is that the traffic on your highest volume page should be matched by the traffic on a larger number of lower volume pages on your site. If this is not the case, then you are missing out on an opportunity. Check out Dennis’ post for more details on this suggestion.”

Go check out his post.. it is always worth having a look at what Eric has to say.

Cheers… off to Emetrics San Francisco.

  • Douglas Karr

    Good advice. If you get a chance, give Clicky web analytics a shot. It’s much cleaner and integrates well with FeedBurner! I’m a Google Analytics fan, too – but Clicky has a much nicer interface!

  • Dennis R. Mortensen

    Hi Douglas,

    Thank you very much for your comment Douglas. I am in general a greater fan of the human Analyst than the tool itself – and I still think it rings true, that one should not love something that cannot love you back… he he..

    Having said that I think the straight forward post from my good friend Avinash Kaushik – looking at the tools today by putting them into three buckets – defines it very well. And with his list in mind I would add clicky (which I tested a few weeks back) to bucket 3.

    I am personally a sucker for good UI (being a Dane and all … and having grown up with Jacob Nielsen) – so I honestly think that they are on to something in their way of presenting the information. Nevertheless it is still basically a reporting system – not an Analytics system.

    … I checked out your blog. And I would give my right hand for a chat with Seth Godin! :)