my Analytics, Media and Marketing blog      |  my Yahoo! Web Analytics Book     

Home /

Book: Freakonomics

- by Dennis R. Mortensen. Tuesday, May 1, 2007 email  print   share

On my way back… from San Francisco to Europe – I had the pleasure (I had 17 hours of travel to kill) to read Freakonomics the book. I know I am way late in commenting this book, but for some reason it did just not end up on my commute-reading-list.

Since most of you reading my blog most likely read this book already – I will spare you the pompous review and simply conclude that:

Any serious analyst who are eager to move beyond reporting and basic cross-analysis of a few metrics and into matters beyond the low hanging fruits MUST read Freakonomics the book.

You will get two things from this book that are essential:

  1. The desire to ask even more interesting questions with your data
  2. The desire to use Regression analysis even more

Let us start to investigate…. :-)


2 Comments:

  1. VisualRevenue | Book: Fooled by Randomness Says:

    [...] I commented on the book Freakonomics back in May – I had a bunch of entertaining comments about this being a book that had been out [...]

  2. VisualRevenue | Top 10 Web Analytics Blogs – July 2007 Says:

    [...] is that Avinash introduced a new ranking system (which you should go and have a look at, as the regression analysis thought behind it, is super for other matters of analysis as [...]

Comment: