I recently had the pleasure of participating in a Podcast, arranged by my de-facto EU WAA representative; Lars Johansson, with the following experts on the subject: Web Analytics In Europe. The tone of the conversation is very relaxed and it was actually tremendously fun to participate – as it was more 7 guys (and girl) [...]

I had the pleasure of being invited to sit down with Eric Enge from StoneTemple, as part of their 2007 Web Analytics shoot out, talking about 10 cool things you could do with the IndexTools Analytics tool package. As I understand it, he will do a couple of other articles in this “series” – so [...]

I was recently quoted over at the Alarm Clock (inside new technology ventures) – and I absolutely love their blog post title of “Disrupting Web Analytics From Budapest” – there is NO DOUBT that I am going to “steal” that phrase and re-use it over and over and over till Omniture or one of the [...]

As a reply to my post about how to spot a drooping tail and thus create an opportunity to increase revenue, I had a great question from Greg, which I simply had to answer as part of a separate post. The question goes like this: Q. “I don’t think we have a drooping tail (organic [...]

There was a debate some months back on the Yahoo Web Analytics Forum about “Authenticated User IDs vs. Unique Visitors” – which I somehow participated in with the post: Visits vs. Unique Visitors vs. Authenticated Users. Here I momentarily touch the subject of why cookie’s affect unique visitors, but not really any conclusion or take [...]

I believe very strongly that one have to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis! – To wrap up that statement I tend to conclude that: Reporting is produced by tools Analysis is done by [...]

I just returned from another trip to Amsterdam, this time participating and exhibiting at the event: Digital Marketing Event 2007 (DME) – and I must say that I am once again stunned by the level of local knowledge! I was speaking both days on the subject: “Web Reporting vs. Web Analysis – Getting to understand [...]

I attended the Webanalytics Congres in Zeist (The Netherlands) last Thursday and must say that I am absolutely stunned to see this many practitioners attending the event. The Networking was equally great, getting the chance to say hi to: Steven Kraal – Leads2Business Aurélie Pols and René Dechamps (what happened to Siegert?) – OX2 Fulton [...]

Lars is somehow the de-facto European president of the WAA – or at least the one European WAA voice I hear the most :-) .. nevertheless; he has done some tremendous work in setting up Web Analytics Wednesdays in Stockholm (I attended a Web Analytics Wednesday in Stockholm – which had a whooping 70 something [...]