my Analytics, Media and Marketing blog      |  my Yahoo! Web Analytics Book     

Home /

Disrupting Web Analytics

- by Dennis R. Mortensen. Saturday, June 23, 2007 email  print   share

I was recently quoted over at the Alarm Clock (inside new technology ventures) – and I absolutely love their blog post title of “Disrupting Web Analytics From Budapest” – there is NO DOUBT that I am going to “steal” that phrase and re-use it over and over and over till Omniture or one of the other “big four” send a check – to make me quiet.. and that just for a while :-)

Another great (for ME) quote was their comment on our official press releases: “Accompanied by the ballsy move of listing four of its competitors, Webtrends, WebSideStory, Omniture and CoreMetrics, in all its press releases

For a second there, I felt just like Janus and Niklas! Ha ha..


5 Comments:

  1. Glenn Gabe Says:

    Hi Dennis.

    I’m glad I found your blog. I use both Coremetrics and Google Analytics extensively and I’ve recently heard some good things about IndexTools. Knowing what some of the other packages cost, I was impressed with your pricing… :-)

    I saw there was a free trial, so I’m thinking about testing IndexTools on a site that currently uses one of the other applications.

    I know it’s possible to run side by side tests with some of the other analytics packages and I just wanted to make sure it’s possible with IndexTools. Is that correct?

    Thanks.

    Glenn

  2. Dennis R. Mortensen Says:

    Hi Glenn,

    This is absolutely possible; I actually tend to encourage it! :-)
    If you take the trial from the website; you will “only” be given access to the E-business edition.

    I am in Singapore as we speak, so send and email or give my excellent colleague Jack Diego a call to get your account upgraded to the Enterprise edition – which is what you are looking for. (..Or John Gill if your are located in the US)

    …Or just let me know and I will take care of it!

    N.b.
    thanks for the nice words mate :-)
    I am impressed as well.

    Cheers
    Dennis

  3. Glenn Gabe Says:

    Hi Dennis.

    That sounds great. I will get in touch with John Gill, since I am located in the US.

    I’m eager to see what IndexTools can do!

    Thanks again.

    Glenn

  4. Valerie Says:

    Hi Dennis, You don’t have to steal the “disrupting” descriptor – you can have it :-)

    Do keep in touch about the developments at your startup.

    The kind of inside tech ventures news we report is guided by “following the money”: who is making it, who has raised it, who is investing, and who banks it as a result of a “liquidity event”.
    Greetings from valerie at the alarm:clock euro

  5. Dennis R. Mortensen Says:

    Hi Valerie,

    He he… nice to see your comment and the “final confirmation” on the “disrupting web analytics” expression :-)
    We will certainly be in touch at the next major milestone

    …And I of course happily added alarm:clock euro to my RSS feeds!

    Cheers

Comment: