Comments on: Do you have a “Fat head”? (Long tail) http://visualrevenue.com/blog/2007/06/do-you-have-fat-head-long-tail.html Increasing Front Page Performance for Online Media Wed, 02 May 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: VisualRevenue | The 5 most used Web Analytics reports - usage study http://visualrevenue.com/blog/2007/06/do-you-have-fat-head-long-tail.html#comment-483 VisualRevenue | The 5 most used Web Analytics reports - usage study Wed, 18 Jun 2008 12:03:54 +0000 http://visualrevenue.com/blog/2007/06/do-you-have-a-%e2%80%9cfat-head%e2%80%9d-long-tail.html#comment-483 [...] *Please be advised that the above visuals are presentations of averages and not medians. The median had a long tail distribution leaning towards a heavy tail, indicating that web analytics users tend to use fewer report than the overall average, but it is not the SAME few reports. This was confirmed when I looked at individual web analytics users, where it was still a long tail distribution, but with a fat head. [...] [...] *Please be advised that the above visuals are presentations of averages and not medians. The median had a long tail distribution leaning towards a heavy tail, indicating that web analytics users tend to use fewer report than the overall average, but it is not the SAME few reports. This was confirmed when I looked at individual web analytics users, where it was still a long tail distribution, but with a fat head. [...]

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2007/06/do-you-have-fat-head-long-tail.html#comment-77 Dennis R. Mortensen Sat, 23 Jun 2007 16:40:00 +0000 http://visualrevenue.com/blog/2007/06/do-you-have-a-%e2%80%9cfat-head%e2%80%9d-long-tail.html#comment-77 Hi Jeremy<br/><br/>Great input and thank you very much for your “go” at the question – which I think have no right or wrong answer as of yet. However; I think we (you and I) are fair to conclude that our good friend Mr. Zipf did not have the <i>“long tail of Keywords”</i> in mind when doing his studies – even though it was word distribution he worked on. We also agree that he tested (remembering that this is an experimental law) for the <b>exact</b> same word. <br/><br/>However, I do not think that that derivatives of the top keywords (the head), would create a fat head by itself. Unless of course you try to add particulars from the Search Engine Algorithms (which we could test by doing a set of filters for e.g. Google, Yahoo and MSN). <br/><br/>See this is why I simply love <b>Web Analytics</b> – the opportunity to think! :-)<br/><br/><br/><i>>>Interesting question - thanks for posting it. This is the kind of stuff that represents the professional services that you don't get by just buying an analytics package and turning it over to an intern.</i><br/><br/>You are absolutely right! – Analysis is done by people! – no tool (and probably not the intern, at least not day one) can create magic.<br/><br/>Again. Thank you very much for your input Jeremy!<br/><br/>Cheers<br/>Dennis Hi Jeremy

Great input and thank you very much for your “go” at the question – which I think have no right or wrong answer as of yet. However; I think we (you and I) are fair to conclude that our good friend Mr. Zipf did not have the “long tail of Keywords” in mind when doing his studies – even though it was word distribution he worked on. We also agree that he tested (remembering that this is an experimental law) for the exact same word.

However, I do not think that that derivatives of the top keywords (the head), would create a fat head by itself. Unless of course you try to add particulars from the Search Engine Algorithms (which we could test by doing a set of filters for e.g. Google, Yahoo and MSN).

See this is why I simply love Web Analytics – the opportunity to think! :-)

>>Interesting question – thanks for posting it. This is the kind of stuff that represents the professional services that you don’t get by just buying an analytics package and turning it over to an intern.

You are absolutely right! – Analysis is done by people! – no tool (and probably not the intern, at least not day one) can create magic.

Again. Thank you very much for your input Jeremy!

Cheers
Dennis

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2007/06/do-you-have-fat-head-long-tail.html#comment-76 Dennis R. Mortensen Mon, 18 Jun 2007 23:20:00 +0000 http://visualrevenue.com/blog/2007/06/do-you-have-a-%e2%80%9cfat-head%e2%80%9d-long-tail.html#comment-76 Hi Jeremy<br/><br/>thank you very much for the input on this - actually - quite exciting subject. However; it is 01:19 and it is time to enter never never land/. Let me get back to this one tomorrow. :-)<br/><br/>Cheers<br/>Dennis Hi Jeremy

thank you very much for the input on this – actually – quite exciting subject. However; it is 01:19 and it is time to enter never never land/. Let me get back to this one tomorrow. :-)

Cheers
Dennis

]]> By: Jeremy Reynolds http://visualrevenue.com/blog/2007/06/do-you-have-fat-head-long-tail.html#comment-75 Jeremy Reynolds Mon, 18 Jun 2007 23:08:00 +0000 http://visualrevenue.com/blog/2007/06/do-you-have-a-%e2%80%9cfat-head%e2%80%9d-long-tail.html#comment-75 Dennis,<br/><br/>I may be taking this out of context or just be naive, but couldn't we be looking at 4 to 5 main keywords and the rest of the tail represents derivates of these main keywords? In other words, not 4 or 5 over-SEO optimized words, but 4 or 5 main words and the rest variations of these words.<br/><br/>My understanding of Zipf's law is the diminishing odds of the exact same word repeating itself, not a similar/derivative word. Based on that I would think this is possible. <br/><br/>Interesting question - thanks for posting it. This is the kind of stuff that represents the professional services that you don't get by just buying an analytics package and turning it over to an intern. Dennis,

I may be taking this out of context or just be naive, but couldn’t we be looking at 4 to 5 main keywords and the rest of the tail represents derivates of these main keywords? In other words, not 4 or 5 over-SEO optimized words, but 4 or 5 main words and the rest variations of these words.

My understanding of Zipf’s law is the diminishing odds of the exact same word repeating itself, not a similar/derivative word. Based on that I would think this is possible.

Interesting question – thanks for posting it. This is the kind of stuff that represents the professional services that you don’t get by just buying an analytics package and turning it over to an intern.

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