Lars is somehow the de-facto European president of the WAA – or at least the one European WAA voice I hear the most :-) .. nevertheless; he has done some tremendous work in setting up Web Analytics Wednesdays in Stockholm (I attended a Web Analytics Wednesday in Stockholm – which had a whooping 70 something attendees)
I did an interview over at his blog the other day and you can find it here:
Interview with Dennis R. Mortensen, COO of IndexTools
About the following subjects:
- What makes IndexTools unique?
- Do you think the new release of Google Analytics increases your need to be innovative? If so, how?
- What share of your clients are located in Europe?
- If IndexTools didn’t exist, which tool would you use and why?
- What is your biggest challenge in 2007 and how will you overcome it?
And I think I conclude it perfectly and to an absolute A – answering: “Finally, we are really a bunch of exceptionally nice people” – I love the fact that we do not have five full time communication “experts” on board, that would delete comments like that… ha ha.