Podcast: Web Analytics in Europe (A conversation with six experts)
I recently had the pleasure of participating in a Podcast, arranged by my de-facto EU WAA representative; Lars Johansson, with the following experts on the subject: Web Analytics In Europe.
The tone of the conversation is very relaxed and it was actually tremendously fun to participate - as it was more 7 guys (and girl) chatting about, a for us, remarkable subject.
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- Lars Johansson, Sweden (moderator)
- Steve Jackson, Satama, Finland
- Dennis R. Mortensen, IndexTools, Hungary
- Neil Mason, Applied Insights, UK (update: Neils new foviance profile)
- Oliver Schiffers, United Internet Media, Germany
- Aurélie Pols, OX2, Belgium
- Marc Sårde, Creuna, Denmark
DOWNLOAD/PLAY: European Podcast 1
File Size: 29.6 MB, Duration: 75 minutes
Link to the original post over at Lars’s blog:
Podcast: Web Analytics in Europe (A Conversation With Six Experts)
Enjoy!
June 29th, 2007 at 11:27
Hi Marc,
Sorry about the two times “Benjamin” remark, I was hyped on Red Bull and mystified by the Skype naming :-)
- nevertheless, it seems like we will be working together soon according to emails from the office today.
Cheers mate.
June 29th, 2007 at 15:52
Very interesting podcast. Seems like web-analytics after all has taken it’s fair position on the market for digital communications solutions. However, as marketing and website manager it is still crucial that data is converted to creativity. In other words - how will left brained analytically focused people ever be able to convert observations to new creative concepts for communicating to visitors? Can one be left-brained and right-brained at the same time?
Anders Uttrup
Manager, Marketing& Communications at Creuna
June 30th, 2007 at 1:10
Hej Anders,
>> How will left brained analytically focused people ever be able to convert observations to new creative concepts for communicating to visitors?
See this is a great question! However; my personal opinion is that the Analyst (a left brained analytically focused person) has the function of “creating” insight and reporting on actionable opportunities, but not deploying the changes. In my perfect world an organisation would employ an internal analyst and create processes that include communication with ones outside interactive Agency for changes. (like your Creuna).
This is also somehow the message from Jason’s (ZAAZ) new book – Actionable Web Analytics. Which I can only recommend if you have some spare time over the summer.
Thanks a lot for the comment Anders :-)
July 2nd, 2007 at 8:10
Hi Dennis,
Both Benjamin and Marc foregives you : ).
I am looking forward both to our next podcast in the series and to work together with you!
Marc
July 17th, 2007 at 3:20
I try to use both halves of my brain. ;-)
It was great fun, hope you had a nice time in Singapore too!
July 17th, 2007 at 3:29
Hi Lars,
>>I try to use both halves of my brain. ;-)
he he… you never know with you people! :-)
>>It was great fun, hope you had a nice time in Singapore too!
Fantastic!! - I will actually write up the Web Analytics in ASIA post one of these days.. NOW off to Amsterdam for client meetings
Cheers .. and see you soon at the WAW in Stockholm.