Comments on: Web Reporting vs. Web Analysis

By: VisualRevenue | Tomorrows Web Analytics Technology and Usage

VisualRevenue | Tomorrows Web Analytics Technology and Usage — Wed, 20 May 2009 17:09:43 +0000

[...] is all part of moving you towards the true data driven organization, where we input the objective and let data speak for how we get there – which is where I supposed [...]

By: VisualRevenue | Your most popular page is likely NOT to be your most popular page

Tue, 17 Jun 2008 21:19:51 +0000

[...] 437 views – http://visualrevenue.com/blog/2007/06/web-reporting-vs-web-analysis.html [...]

By: VisualRevenue | Tracking RSS subscribers via the IMG tag - a quick Web Analytics HACK

Tue, 17 Jun 2008 13:43:01 +0000

[...] from the feedburner VisualRevenue.com/blog report.However; there is very little opportunity to do analysis on this KPI, given the environment where we get it from — and the limited data that it can be [...]

By: VisualRevenue | What and how to measure Media and Content websites

VisualRevenue | What and how to measure Media and Content websites — Tue, 17 Jun 2008 13:34:25 +0000

[...] we partly agree on the above I think we also agree that It is simply NOT enough to just randomly report on the effects of this transitioning – in vague hopes of moving towards this goal of social [...]

By: VisualRevenue | Where’s Dennis? – a comment about Web Analytics in Asia

VisualRevenue | Where’s Dennis? – a comment about Web Analytics in Asia — Tue, 17 Jun 2008 13:29:15 +0000

[...] No mentioning of IndexTools, Omniture, Visual Sciences or any other Enterprise Web Analytics Vendor – this including Asia specific vendors like Digital Forest and CCMedia. Whenever debating use of the deployed Web analytics tools – it became clear that it was merely on a reporting level and not on a analysis level. [...]

By: VisualRevenue | Client Pains with Web Analytics (PDF)

VisualRevenue | Client Pains with Web Analytics (PDF) — Tue, 17 Jun 2008 13:25:47 +0000

[...] pain:“The inability to differ between reporting and analysis and the impact of confusing the former as the end game – thus creating a clear disconnect between [...]

By: VisualRevenue | Web Analytics Report Surfing and how to avoid it

VisualRevenue | Web Analytics Report Surfing and how to avoid it — Tue, 17 Jun 2008 13:15:26 +0000

[...] N.B.On the same subject: Web Reporting vs. Web Analysis [...]

By: Dennis R. Mortensen

Dennis R. Mortensen — Wed, 13 Jun 2007 08:19:00 +0000

Hi Bryan,

Thank you very much for your insight. AND I am sorry to say that I agree with you :-)

I definitely believe AND experience (me being a Vendor) that a lot of organisations start out with the TOOL. However; we have seen lately that organisations, at least to some extent, have prepared and defined KPI’s beforehand and use that as part of their tool selection process. I am not saying this is where the industry should be, but I actually think we are moving in the right direction.

Here is a LINK to Bryan's article (go read it, it is a great take on the subject)

process-talent-tools

cheers

By: Tatjana Lukic, Head of Professional Services, IndexTools

Tatjana Lukic, Head of Professional Services, IndexTools — Sun, 10 Jun 2007 22:09:00 +0000

What many companies do not seem to realize is that a true dotcom needs to have analytics brain on its team, be it in-house or outsourced. While a good tool can unocover many hidden opportunities, be it a “leak” in the funnel, high exit rate from a search results page or a sudden drop in conversions from organic referrals and really good ones can even alert you of it, there needs to be someone who knows the context of the change, understands the business impact of it and can ACT on the intelligence provided. With Analytics tools being so rich in functionality and features, you need to have someone who can actually USE the system to tell you more than the usual “number of first time visitors increased 10% but sales conversion rate dropped 2% in the past period”, someone who will give you INSIGHT by telling you HOW and WHY your conversion rate dropped and what can be done to IMPROVE it.

By: Bryan Eisenberg

Bryan Eisenberg — Sun, 10 Jun 2007 13:09:00 +0000

Dennis,

I recently wrote about this at http://www.grokdotcom.com/2007/06/06/web-marketing-and-analytics-process-talent-tools/ .
The challenge is most people would agree that you should start with process, people and then choose tools. However, it is almost done in reverse, but process is never realized and then rarely is ROI actualized. Then they spend their time blaming the tools for not working, then try to figure out what is wrong with the people without realizing that this is a organizational issue. This is about being a customer focused organization that is data driven.