Web Analytics educational opportunities (…and prophetic blogs)
John Lovett from Aberdeen recently (July 2007) produced a review of the educational opportunities (Analytics University: Part I and Part II ) that companies, analytics practitioners and aspiring web analysts can take to further their knowledge of web analytics. He split this into four different avenues as of today:
- Vendor Sponsored Programs
- Analytics Consultants, Blogs and Guru Sessions
- Community Forums & Industry Associations
- Academic Programs
The Reports are (6 and 9 pages), free and well worth a read - the only thing I am missing here are the European vendors, whether that be IndexTools or Nedstat. I am sure Lars Johansson would agree with me here? :-)
John included the following comment under his, Have You Been Blogging Today - section : “A sampling of prophetic blogs and bloggers includes:”
- Lies, Damned Lies… (Ian Thomas)
- Occam’s Razor (Avinash Kaushik)
- WebAnalytics.be Blog (Aurelie Pols)
- Web Analysis, Behavioral Targeting and Advertising (Anil Batra)
- VisualRevenue - Web Analytics & Affiliate Marketing blog (Dennis R. Mortensen)
- Web Analytics Demystified Weblogs (Eric T. Peterson & Judah Phillips)
- Web Metrics Guru (Marshall Sponder).
“Each of these sites can provide hours of education and are likely to rock your notions of web analytics while maintaining the ability to teach you something you didn’t know.”
This is of course flattering and I am happy to see that he noticed the blogs that matters to me as well - I ofcourse have an additional 1x on my list as well :-)
Other Links:
Aberdeen on Web Analytics Education – By Jim Novo
July 21st, 2007 at 13:17
aah! i misspelled your name! in the previous comment :( but nevertheles
Congratulations Daniel! No doubt your contributions to analytics information and insights is as always great
July 21st, 2007 at 13:21
I totally agree about European vendors. Maybe some Asian vendors too?!
It’s very US-centric on the consultancy side as well. Happy to see OX2 in there though.
I think the UBC courses are great, even for seasoned web analysts. Some fantastic contributions, especially from Jim Novo.
July 21st, 2007 at 13:27
The blog list is good as well. I’d throw Jim Novo’s blog in there too as well as the Applied Insights blog. Lately the most applicable insights have been found on your blog as well as on Avinash’s blog.
July 21st, 2007 at 16:39
Well…Thank you for listing my blog, Webmetricsguru.com as one of those that are Prophetic.
I really do try to look for the long term trends and bring Web Analytics in the rest of my life.
Marshall Sponder
http://www.webmetricsguru.com
Web Analytics Association Board of Director - Social Media Committee
http://www.webanalyticsassociation.org/en/cmt/?16
July 22nd, 2007 at 2:35
Hi Lars,
>>I totally agree about European vendors. Maybe some Asian vendors too?!
Indeed; we (you and me) should probably just agree on the list of 10 something vendors that should be included in any research coming out – and then folks could add to the list the more exotic vendors according to their research :-)
>>The blog list is good as well. I’d throw Jim Novo’s blog in there too as well as the Applied Insights blog. Lately the most applicable insights have been found on your blog as well as on Avinash’s blog.
Thanks Lars – and I could not agree more about Neil and Jim!
July 22nd, 2007 at 2:39
>>Well…Thank you for listing my blog, Webmetricsguru.com as one of those that are Prophetic.
Hi Marshall. No problem and of course you should be there! :-)
July 23rd, 2007 at 12:30
Hi Dennis,
Thanks for mentioning my blog at WAD. I’m trying to share practitioner insights, best practices, and new thinking to move our industry forward! Hope all is well with you over in Europe.
Best,
Judah
July 23rd, 2007 at 13:37
Hi Judah,
Europe’s never been better.. HOT though, with some 40 degrees (104F) :-)
Cheers
July 24th, 2007 at 18:58
Hi Dennis,
Wow. That is sweltering. In May of 2000 I attended the Ninth International W3C World Wide Web Conference at the RAI in Amsterdam… The whole week it was in the 30’s (90+F)… in May in the Netherlands… Lots of fun!
Best,
Judah
July 25th, 2007 at 6:38
Hi Dennis,
as a contribution to your extended vendor list, here is what IndexTools can offer in terms of Educational and Training opportunties:
Comprehensive Enterprise Training, Advanced Partner Training, E-business or Implementation training courses; feature-focused coruses (Sales and Merchandising, Custom Reporting, Funnel Performance Analyisis, Segmentation and visitor profiling, Online Marketing Performance Management, etc).
We provide Web-based and on-site training that is customized to fit the exact needs of clients and are just launching IndexTools Certification Program to endorse our Partners who have demonstarted high level of aptitude with our tool and knowldege of Web Analyitics in general(Certified Analyst and Certified Deployment Engineer are the two certification options).