Comments on: What and how to measure Social Networking websites http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html Increasing Front Page Performance for Online Media Wed, 02 May 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Done for you Traffic http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-186558 Done for you Traffic Wed, 30 Nov 2011 01:18:00 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-186558 My brother recommended I would possibly like this web site. He was once entirely right. This publish actually made my day. You can not imagine simply how so much time I had spent for this info! Thanks! My brother recommended I would possibly like this web site. He was once entirely right. This publish actually made my day. You can not imagine simply how so much time I had spent for this info! Thanks!

]]> By: Graham Lawlor http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-80912 Graham Lawlor Tue, 12 Jan 2010 21:08:13 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-80912 Hey Dennis, Another fantastic post. I'm proud to be the first commenter on your timeless treatment of this topic in 2010 - the 4th year running this post has received comments. Obviously the idea of data driving business decisions never goes out of style. Congrats! Graham. Hey Dennis,
Another fantastic post. I’m proud to be the first commenter on your timeless treatment of this topic in 2010 – the 4th year running this post has received comments. Obviously the idea of data driving business decisions never goes out of style. Congrats!

Graham.

]]> By: Measuring ROI « Diary of a Gen Y Professional http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-72834 Measuring ROI « Diary of a Gen Y Professional Thu, 12 Nov 2009 03:25:48 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-72834 [...] What and How to Measure Social Networking Websites [...] [...] What and How to Measure Social Networking Websites [...]

]]> By: Réseaux sociaux : vers de nouveaux indicateurs de performance ? @Economie Numerique – Blogue du cours http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-70557 Réseaux sociaux : vers de nouveaux indicateurs de performance ? @Economie Numerique – Blogue du cours Thu, 29 Oct 2009 19:03:20 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-70557 [...] [5] Visualrevenue.com http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html [...] [...] [5] Visualrevenue.com http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html [...]

]]> By: Visual Revenue | What and how to measure Online Finance websites http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-67078 Visual Revenue | What and how to measure Online Finance websites Fri, 09 Oct 2009 18:28:30 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-67078 [...] What and how to measure Online Travel and Hospitality websites - What and how to measure Social Networking websites - What and how to measure Media and Content [...] [...] What and how to measure Online Travel and Hospitality websites – What and how to measure Social Networking websites – What and how to measure Media and Content [...]

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-36074 Dennis R. Mortensen Thu, 02 Apr 2009 17:04:35 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-36074 Thanks Kristjan. I wrote in on a beach in Singapore! cheers d. Thanks Kristjan.

I wrote in on a beach in Singapore!

cheers
d.

]]> By: Kristjan Mar Hauksson http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-36068 Kristjan Mar Hauksson Thu, 02 Apr 2009 16:36:15 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-36068 Just re-caping on this post, great read Just re-caping on this post, great read

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-18511 Dennis R. Mortensen Fri, 26 Dec 2008 23:10:19 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-18511 Hey Michael, I am neither for or against an internal driven analytics team, I am however a big fan of moving towards the TRUE data driven organization. AND I find it difficult to see that happen without having at least an internal expert and an advocate of a data driven decision model on the ground (making sure that processes are built around those exact KPI's and that actions are inevitably based upon those) Some of the KPI's aren’t directly reportable within e.g. GA as you so correctly note; But not only that, they are not directly collected as data points to begin with. (you can fake it with some decent proxies if you want, but... not really) >>For instance, how would you go about creating this report: >>"Create a custom report with the metric Time since last login KPI and a grouping by entry pages." I would set up a custom field called "Time since last login" which you populate (the measure being days) on each login, whether that being a manual login or an automatic cookie login (you will get the number of days from your "user login log", which you of course need to have in place in your internal user database). This will collect the data and you can then start play around with it. Some of that play will unfortunately (and I am saying that with great regret as a vendor... argh) have to be done with exports and a bit of Excel from time to time. .. but all that said. You are in NY, right? You are more than welcome to pop by and get a free diet coke at Yahoo! on 18th street - and have a chat about Analytics and Startups. Cheers :-) d. Hey Michael,

I am neither for or against an internal driven analytics team, I am however a big fan of moving towards the TRUE data driven organization. AND I find it difficult to see that happen without having at least an internal expert and an advocate of a data driven decision model on the ground (making sure that processes are built around those exact KPI’s and that actions are inevitably based upon those)

Some of the KPI’s aren’t directly reportable within e.g. GA as you so correctly note; But not only that, they are not directly collected as data points to begin with. (you can fake it with some decent proxies if you want, but… not really)

>>For instance, how would you go about creating this report:
>>”Create a custom report with the metric Time since last login KPI and a grouping by entry pages.”

I would set up a custom field called “Time since last login” which you populate (the measure being days) on each login, whether that being a manual login or an automatic cookie login (you will get the number of days from your “user login log”, which you of course need to have in place in your internal user database). This will collect the data and you can then start play around with it. Some of that play will unfortunately (and I am saying that with great regret as a vendor… argh) have to be done with exports and a bit of Excel from time to time.

.. but all that said. You are in NY, right? You are more than welcome to pop by and get a free diet coke at Yahoo! on 18th street – and have a chat about Analytics and Startups.

Cheers :-)
d.

]]> By: Michael Broukhim http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-18472 Michael Broukhim Fri, 26 Dec 2008 20:28:28 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-18472 This is a phenomenal post. Thank you for writing it! Curious to know, do you suggest most of this analytics capacity be developed internally? It seems like some of the KPI's you're suggesting aren't easily trackable with any sort of off-the-shelf analytics package (e.g. Google Analytics)... would love to hear any thoughts you have actual data collection methods. For instance, how would you go about creating this report: "Create a custom report with the metric Time since last login KPI and a grouping by entry pages." This is a phenomenal post. Thank you for writing it! Curious to know, do you suggest most of this analytics capacity be developed internally? It seems like some of the KPI’s you’re suggesting aren’t easily trackable with any sort of off-the-shelf analytics package (e.g. Google Analytics)… would love to hear any thoughts you have actual data collection methods.

For instance, how would you go about creating this report:
“Create a custom report with the metric Time since last login KPI and a grouping by entry pages.”

]]> By: Popular Web Analytics Post of 2008 « SEO Ahmedabad: A place to learn & share all about SEO http://visualrevenue.com/blog/2007/07/what-to-measure-on-social-networking.html#comment-16857 Popular Web Analytics Post of 2008 « SEO Ahmedabad: A place to learn & share all about SEO Fri, 19 Dec 2008 06:51:42 +0000 http://visualrevenue.com/blog/2007/07/what-and-how-to-measure-social-networking-websites.html#comment-16857 [...] What and how to measure Social Networking websites [...] [...] What and how to measure Social Networking websites [...]

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