29

Aug

By Dennis R. Mortensen
Avg. Time per Visit – Standard definition

The Web Analytics Association (Jason Burby and co.) recently releases 26 Standard Definitions to Promote Consistency among us Vendors (PDF) – this is GREAT news and should make it much more straightforward to communicate web metrics among not only traditional report consumers, but also more experienced analysts! However we are not there yet …and please [...]

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27

Aug

By Dennis R. Mortensen
Search Engine Strategies San Jose 2007 (Web Analytics viewpoint)

Thinking about Web Analytics or Increasing Publisher revenue, SES San Jose is by far the best Search Engine Strategies show out there – period! The commercial part is working and there is a clear monetary return from the event, but the real life networking (in contrast to online social networking) is simply phenomenal. You end [...]

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18

Aug

By Dennis R. Mortensen
EU and US JavaScript Disabled Index numbers + Web Analytics data collection impact

I had a great chat (as always) with Eric Enge about a set of web analytics research numbers of his; where part of the dialogue kept coming back to elements of JavaScript being Enabled or Disabled. During the chat I promised that we would do a cross analysis among a larger set of visits (not [...]

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10

Aug

By Dennis R. Mortensen
Online social network participation inequality and the impact on the User Engagement KPI

In my recent post about what and how to measure Social Networking websites I suggested the following online social network user engagement KPI’s: User Engagement Anonymous visitors to members conversion rate Active member length Time since last login Total time spent on site With a comment added in regards to the User Engagement KPI saying [...]

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06

Aug

By Dennis R. Mortensen
Client Pains with Web Analytics (PDF)

Today Manoj, over at web analytics world, released a free PDF – where he asked some of the top analytics experts (as he so nicely put it) what topics surrounding web analytics their clients found most troublesome. Along with the issues they provided solutions to help remedy the pains. Analysts offering their insight and wisdom [...]

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01

Aug

By Dennis R. Mortensen
ad:tech Chicago 2007 – Web Analytics vendors

I attended ad:tech Chicago over the last few days and I am of course cheerful (being a great fan of the long tail concept in general) – that I at long last got to see Chris Anderson. Almost worth the 17 hour trip there! :-) The following Web Analytics Vendors attended ad:tech Chicago 2007:(Which is [...]

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