It might be me, but I really find it difficult to understand how Sitemeter, Statcounter, GoStats and other fine SME analytics companies can sustain and survive with a tool like Google Analytics out for free.

… but hey, that’s just my opinion.

:-)

Cheers

I agree, SES has always been a tad thin on the ground when it comes to analytics, but I have noticed an improved trend – if a bit slow.

Two years ago the same show only had 2 web analytics seminars. This time it was 4 (Web Analytics & Measuring Success, Converting Visitors Into Buyers, Analyzing The Analytics Players, Meet The Web Analytics Players).

I am sure that when as an industry we move further away from our existing siloed approach i.e. “analytics is only for technical/marketing people, or analytics is only for the online department”, we will become much more a part of the overall business strategy – both on and off-line. That should result in web analytics being a part of every session at SES, Adtech, Marketing World, etc. where it becomes a discussion of interpreting the metrics rather than those rediculous discussions about what is the current cookie deletion rate…

Looking forweard to eMetrics in Stockholm soon.

Brian
http://www.advanced-web-metrics.com/blog

the T-shirt said:

ENGLAND

:-)