This is the third consecutive year ad:tech London is playing out – to great entertainment for all of us. I will spare you the grand review of the show where all of the major Web Analytics and other Online Optimization vendors where present – with a European flavour! we “missed” CoreMetrics and Webtrends though and [...]

I recently attended (in a stressed tour around Europe) a great event arranged by Rene, Aurelie and the rest of the tremendously smart team at OX2: Web Analytics Day Brussels 2007. The traditional Rat Pack of Web Analytics vendors participated together with somewhat local Nedstat: Webtrends IndexTools Omniture (OMTR) Nedstat Great! because the day was [...]

I introduced a term called “Report Surfing” a while back – to explain an unfortunate behaviour in the usage of Web Analytics tools and one of the greatest sins one as a Web Analytics practitioner can do! Reporting Surfing explained as in; one logging in to your e.g. IndexTools or Omniture account and browse the [...]

As we all anticipated; Lars Johansson (with a little help from us sponsors) put together a stellar web analytics Wednesday last night. And if possible even better that the last web analytics Wednesday – Stockholm (Mar. 2007). Great show Lars! The main event of the evening was the Presentation “web Analytics is easy” by Eric [...]

I of course met up with Eric Enge in San Jose at the latest Search Engine Strategies – where he presented the final research report of his 2007 Web Analytics Shootout. The report is, according to Eric, an evaluation of the performance, accuracy, and capabilities of 7 different analytics packages as implemented across 4 different [...]