This is the 1st post in a series of posts about the factual (quantitative researched) state of the web analytics Industry. I also recommend reading the WAA (Web Analytics Association) sponsored qualitative study Global Use and Attitudes Towards Web Analytics – March 2007 by Eric Peterson as well. However; I will be able to answer [...]

This is going to be the first – of a couple of posts – about this metric. Lately, we have seen that Enterprise Web Analytics vendors have put some thought into a Visitor Lifetime Value metric (KPI) – I would like to add the following comments: First and foremost, I think we should use a [...]

I attended the Emetrics (Marketing Optimization Summit) in Washington DC earlier this week. And as always, with this mandatory event, everybody was there and every single minute was used ~ SUPER EVENT! .. It felt like I spoke to every single vendor, practitioner, industry analyst and blogger in the analytics (marketing optimization) industry, over the [...]

In today’ multi-channel marketing world, the Web is quickly becoming not only the first “point of contact” with an overwhelming majority of travel and hospitality customers but also a key tool in achieving incremental growth and competitive advantage. What’s more, an effective Online Marketing strategy in travel and hospitality plays a crucial role in establishing [...]

When I commented on the book Freakonomics back in May – I had a bunch of entertaining comments about this being a book that had been out for years. With that I mind, I decided to continue my noticeably antique view of the world with a comment on an absolutely FANTASTIC book I read recently: [...]

I somewhat recently wrote an article on how to determine the width of an internal search box. However; this post do not debate whether you should have an internal search tool to begin with and if so, how prominent you should feature it. So please notice the previous post as a successor to this post, [...]