I absolutely agree that search-dominant visitors are likely to have both a higher “visit to sale”-conversion rate and dependant on the site also a higher order value. BUT I would not include that into my filter (segment).

I would rather use the debated segments to prove your (and mine for that matter) thesis. That said; you are right – that e.g. 5% in ones search-dominant segment is “better” than the same amount in your navigation-dominant segment..

Thanks a lot for commenting a please let me know if I am completely wrong..

Cheers

Dennis

I would also add that an ecommerce site you should add the filter of conversions to the segmentation.

While navigation by have a higher percentage, search dominant users may have higher conversions and be more valuable.

Thanks a lot :-)
..and if you feel comfortable doing so – do let us know the results.

Cheers