Indentify increased organic search traffic opportunities in a drooping tail (speaking at SMX)
I attended my 5th Emetrics (in Stockholm last week) this year, probably making Aurélie and I the most ‘educated’ people in the industry :-) …and Jim! - medals? :-) he he
But beyond that – I was invited to speak at SMX Stockholm at the session:
Harnessing Web Analytics Tools 
Web analytics tools take raw data and transform it into a wealth of information that allows you to gain an in-depth understanding of how searchers are finding you and interacting with your web site. These tools also help you fine tune and experiment with alternative search marketing approaches, helping you maximize the effectiveness of your efforts.
Moderated by my good friend, Rand Fishkin, from SEOmoz.
Speakers:
Dennis R. Mortensen, COO, IndexTools
Jan Rencke, CEO & Founder, Destination Stockholm
Richard Zwicky, CEO, Enquisite
Patrick Price, CEO & Founder, Idealizer AG
I zoomed in on the wording “alternative search marketing approaches” and had an opportunity to bring up one of my pet subjects – the drooping tail.
Believing in the long tail concept – a plethora of opportunities arise, such as the ability to spot a drooping tail.. and taking advantage of this phenomenon to increase organic search traffic. Learn how to do this using a Web Analytics tool!
Well… Back to ad:tech New York! :-)
Cheers.
November 7th, 2007 at 4:37
Dennis! Great Post
It’s quite common, that folks just look for performing keywords and ignore the “other” which usually has higher share and which is not leveraged!
and i’ve always followed to keep my Analytics implementation and analysis “Simple” Trust me.. your way of putting things across is amazingly simple, clear and Conscise and IMHO that’s “so much” required in web analytics
P.S 1: The Post URL did not work on IE 7 and Firefox
P.S 2: I’ve mailed you for some help :)
Cheers
Anil
Web Analytics Pulse
And
November 7th, 2007 at 13:57
Great post i need to get started with tracking this is great motivation
November 7th, 2007 at 16:49
Thanks for the heads up on the (quite nerdy) post! :-)