Web Analytics Level of Advancement in the UK, Benelux and Scandinavia
This is the 2nd post in a series of posts about the factual (quantitative researched) state of the web analytics Industry. You can get an understanding of my methodology –by reading the 1st post: Web Analytics Industry – International Pulse (US vs. EU). Both this and the previous post are part of studies (play) done for my participation as an expert (look at me mom) :-) in the latest WAA (Web Analytics Association) webcast:
Taking the Pulse of International Web Analytics
Webcast: Taking the Pulse of International Web Analytics via WebEx
Slideshow: Taking the Pulse of International Web Analytics [1mb PDF]
Our panel of experts will consider the “international” challenges of web analytics today; how web analytics is being used by multi-language/multi-country sites; and we’ll take the pulse of web analytics maturity in different regions.
I presented my previous studies on the US vs. EU – but posed a new question – and thus presented new conclusions.
Question:
How do the three supposedly most advanced regions of Europe compare in level of Web Analytics advancement?
Conclusion
Looking at the Advanced Report Requests usage in the UK, Benelux and Scandinavia compared to a global average – we see two distinct conclusions. That the Benelux region is the most advanced Web analytics regions in Europe (of the three analyzed) – but more excitingly, that the advancement of Web Analytics in the UK is not only below the global average, but also surprisingly below US levels!
Source: 5,509,003 reports requested by Web Analysts using IndexTools (Q1-Q3 2007)
(VisualRevenue.com/blog - Dennis R. Mortensen)
See my entire PowerPoint and accompanying slides:
June 18th, 2008 at 13:57
[...] Web Analytics Level of Advancement in the UK, Benelux and Scandinavia In this study, I wanted to find out if there was a different usage pattern between sophisticated web analytics users and less sophisticated web analytics users, and if so, what reports one would advance to. The data collection methodology is as indicated in previous studies, based on the fact that the IndexTools service is instrumented with the IndexTools tag itself. [...]