30

Dec

By Dennis R. Mortensen
18 most popular Web Analytics blog posts of 2007

Summary:The 3 most popular blog posts from the 6 most influential Web Analytics bloggers around – All in all the 18 most popular Web Analytics post of 2007! I am jam-packed on Muffins, Marzipan and Scandinavian Glogg. Nonetheless, I managed to stumble into the living room – in my new Santa underwear – Barely able [...]

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24

Dec

By Dennis R. Mortensen
The Online Business Measurement Quadrant

It is somewhat naive to believe that controlled on-site measurement is all that’s needed in this brave new world of User Generated Content (or if you want; Consumer Generated Media) – And I am happy to see that my good friend Avinash continuously preach that web analysis is not a thing you do in a [...]

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15

Dec

By Dennis R. Mortensen
What and how to measure Online Finance websites

In today’s competitive marketplace, the Finance and Banking industry is bound to establish a strong online presence and to conduct marketing activities that will enhance customer experience and support lead generation and cross-selling activities. But as always – there MUST be a set of measurable KPI’s that are strongly aligned to ones business objectives, like [...]

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08

Dec

By Dennis R. Mortensen
ad:tech New York, IMC Stockholm and SES Chicago

Low priority post! It’s Christmas and I have been at world’s end another 3 times – attending ad:tech New York, IMC Stockholm and SES Chicago – and in two days, I will be back in Budapest for Holidays (more or less + – 10 working days)… No rest for the wicked heh? ;-) But first, [...]

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