Summary Microsoft adCenter emerge as the better Search Engine (Paid Search advertising Platform) – from a visit to sale conversion point of view – above Google and Yahoo. Looking at a site wide non-segmented visit to sale conversion rate is almost meaningless, but used properly, it is a fair metric to use in paid search [...]

Summary: By defining a “page” as a portion of content – and thus defining “most popular” page as a ranked list of consumed content, it is very likely that the most popular page (as listed in your Web analytics tool) is NOT the content that is consumed the most, due to Social Media content spread [...]