We (and that means every online marketer) have seen an extreme interest in Online Video (streaming video) because it simplifies the process of getting video to the consumer and with streaming video, unlike downloaded video, the content (the video and any interaction with it) can be tracked. AND if any business, that be B2C or [...]

Summary:How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?
I am actually an extraordinarily positive advocate of creating and using KPIs and I truly believe that one has to understand that using KPI and Metric interchangeable is not only [...]