I would spend my time on “Content Selection”. Such as upfront pool and the end of play, here-is-what-we-suggest-you-see-next, recommendations.

d. :-)

Put another way I’m seeking actionable insights on how to increase our 2+ video views per session.

Any ideas?

I have not come across specific research on tutorial videos, neither have I been able to actively work with this type of videos from a tracking point of view. Sorry! DO share when you conclude on setup though.

d. :-)

thanks,
Betsy

Thanks so much for elucidating online video analytics, its metrics and complications.

Looking forward reading more of your related blog posts and white papers.

Leticia

Thank you very much for your thoughtful insight, and I don’t necessarily disagree with you, I do however not think that the above points change the actual online video KPI’s that one would have in place.

In regards to premium time slots, and increased revenue from them, seems to be mostly about the fact that, that’s where the most volume is. I believe the buying pattern is a tad different on the web – or at least with the advertisers that I have been working with. I see some using time slots as part of an optimization process, but thats more to make sure they reach the right segment, and usually due to weak advertising systems where there are little or no targeting opportunities.

my 2 cents anyway

cheers
d. :-)

Great post. I have some thoughts -

It seems that for ad-funded online videos, the business model is similar to TV broadcasting. Advertisers want to reach as many customers as possible (unless site owner has detailed customer subscription data that can be anonymised and segmented and shared with advertisers).

So advertisers would be interested in most watched videos – most views, unique views, unique viewers. But I am sure there is time dimension – max. unique viewers watching a video at a particular time of day. Is this important for advertiser? OR they are ok with just most popular videos? I am comparing here with prime time of TV. If unique visitors stats are generated for every video on time dimension, will advertisers pay a premium for a particular time slot?

Of course, I am assuming here that ad insertion and delivery system can insert max. bid ad into the video stream dynamically.

Thanks

Kedar

The new Flash opportunity from Google Analytics is indeed a great and very useful new feature, that will let you do essentially native flash tracking. AND to answer your question we are about to do the same, so IT IS ON THE ROADMAP :-)

But, when looking at the comments from @ gbm2420 – I don’t think this actually solves anything, as his issue is around the fact that media (video) is consumed outside his area of control (thus no ability to tag it, native flash or not).

Thank you very much for your input.

Cheers
Dennis

@ Dennis – no chance your doing this (flash only type solution) into Index Tools / Yahoo Analytics ?