Alex Cohen interviews Dennis R. Mortensen on SEO and Analytics (+3 SEO Tips)
| posted by Dennis R. Mortensen Monday, March 24, 2008 |
If you do not have the time to click through, find my three SEO measurement and optimization tips from the interview below:
SEO Tips:
1.
Optimize towards true company objectives, whether that be Revenue, Profit, Customer Lifetime Value etc. Don’t do the #visit optimization, as that will very likely do more harm than good.
2.
Coordinate your SEO and SEM efforts and look at a combined ROI – as they are highly intertwined.
3.
Optimize beyond your own controlled site content, optimize on uncontrolled off site content as well. Essentially help good customer advocates rank better. This is a dangerous activity, but for those brand and service confident enough, it is a powerful activity.
dennis :-)
Labels: Alex Cohen, Dennis R. Mortensen, Interview, Search Marketing Gurus, SEO



4 Comments:
Hey Dennis,
What are you talking about? EVERYONE has time to read the great interview you gave me.
People, it's complete with graphics!
Thanks again Dennis :-)
Cheers,
-Alex
Of course. Silly me! :-)
No worries... and see you soon Alex.
Dennis -
Thanks so much for taking the time to answer Alex's questions for Search Marketing Gurus. I owe ya a beer or dinner, or maybe a new Tony the Tiger shirt. :)
~Li
Hi Li,
Send me a Snap, Crackle and Pop t-shirt - and we are even! :-)
Cheers
Dennis
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