Alex Cohen interviews Dennis R. Mortensen on SEO and Analytics (+3 SEO Tips)

This being the third low priority post in a row, turning it from hello magazine for nerds, into a Danielle Steele miniseries and now into an Interview Saga... I did an interview with Alex Cohen over at Search Marketing Gurus on the matters of SEO and Analytics the other day; Titled (funny enough): SEO, Analytics and Dennis Mortensen.

If you do not have the time to click through, find my three SEO measurement and optimization tips from the interview below:



SEO Tips:

1.
Optimize towards true company objectives, whether that be Revenue, Profit, Customer Lifetime Value etc. Don’t do the #visit optimization, as that will very likely do more harm than good.

2.
Coordinate your SEO and SEM efforts and look at a combined ROI – as they are highly intertwined.

3.
Optimize beyond your own controlled site content, optimize on uncontrolled off site content as well. Essentially help good customer advocates rank better. This is a dangerous activity, but for those brand and service confident enough, it is a powerful activity.

dennis :-)