Even if you com eon the top of ranking charts but if content is not strong
it will result in divergence of your traffic result in a big loss.

Always build content-rich websites that drive traffic and maximize
conversion to increase your business.

Track what your visitors are actually looking for and evaluate your services
or products accordingly.
Go in for easy navigation and simple site structure.
Good internet marketing is also necessary for getting traffic
Offer free newsletter related to your industry
Quick and speedy response is always liked by visitors
Provide a multiple option to contact e.g. email, phone number, live chat
Include rss feeds on your site
http://www.concordsoftech.com

I am really glad to see your input. I took a decision on the floor of SMX – which was – not to bring campaign or traffic attribution into the picture; which is actually a very exciting dialogue. AND as you say – this is quite important in measuring success.

And I completely agree that an instant conversion (converting in the same session) is unfair to most retailers. Here at IndexTools we work primarily with three types of attribution:

Original (first touch)
Direct (last touch)
Intelligent (first paid touch)

BUT you would also be able to create customized attribution using custom metrics. Should the built in ones not fit your need.

So the boo-hoo or woo-hoo should arrive at the end of your typical sales cycle.. he he.
Cheers and again – tusind tak for input :-)

But I think both of you are making a mistake I see more and more often: Remember that people take time to convert!

So if the spike in traffic is delivering a bunch of new visitors to your site, you won’t immediately see them convert. And thus the conversion rate will be lower than normal.

But once those visitors has had time to complete their real world shopping process (checking the purchase with their wife, comparing prices to brick’n'mortar shops etc.) they’ll convert!

So don’t panic if you saw a traffic spike yesterday, and a lower conversion rate. Keep an eye on all the other metrics. And if the conversion rate doesn’t go up within the next week (or however long your customers time-to-convert is) THEN it’s time to panic :-)