There’s a lot of positive talk about what IndexTools (Yahoo!) Web Analytics is capable of. I created a 5 minute introduction into the features of IndexTools as an appetizer of the look and feel and some of the basic features – for those who do not yet have an account. This is not comprehensive and [...]

Low priority (very low actually). I was seriously thinking about how we, post closure, should amalgamate IndexTools and Yahoo from a product marketing point of view. Not necessarily an easy thing to do. However; with an image from ad:tech San Francisco and a Twitter message from Jim Sterne – transitioning becomes crystal clear! :-) Farewell [...]

Hi there, a bit of news for you who follow the Yahoo! IndexTools integration steps. But first, THANK YOU very much for all the positive feedback I received in blog comments, separate blog posts, emails, phone calls etc. I truly appreciate that. Summary: Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of [...]

Over the past almost 4 years, I have been fortunate enough to be able to make a lifetime’s worth of announcements for IndexTools… Today however, is probably the most exciting of them all. We (IndexTools) agreed to be acquired by Yahoo!. Wonderful news! :-)

Summary: Recency Bias in Web Analytics consistently lead to bad decisions and in worst case unfortunate overreactions! Overcome this widespread web analyst error in thought by first and foremost being aware of the bias existing – and install a rule set for critical thinking. Biases are flaws in the way we reason and it cause [...]