IndexTools (Yahoo!) Web Analytics goes FREE!
| posted by Dennis R. Mortensen Tuesday, April 15, 2008 |
 |
Hi there, a bit of news for you who follow the Yahoo! IndexTools integration steps. But first, THANK YOU very much for all the positive feedback I received in blog comments, separate blog posts, emails, phone calls etc. I truly appreciate that.Summary:
Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to clients and partners who accept the standard Yahoo! agreement.
Today we will communicate that we’ll require our partners and clients to accept a new standard Yahoo! agreement and that Yahoo! (we) currently intends to provide the service FREE of charge to clients and partners who accept the Yahoo! Agreement. It is however important to note that our clients and partners must accept this agreement to continue using the service.
I think this is a fair tradeoff for an Enterprise class Web Analytics system?
Further to this, it should be noted that Yahoo! (I should probably teach myself to say - we - at some point) does not intend to add any new partnerships or direct clients in the short to midterm, while we prepare for the next rollout wave. This means that our current partners and clients will be in a unique position to either provide a service or use a service to which the rest of the market will not have ready or immediate access.
Very exciting isn’t it? .. :-)
For those of you who know me or heard me evangelize IndexTools as essentially 80% of the functionality of Omniture for a fraction of the cost – have to get used to the NEW NEW; 80% of the functionality of Omniture for FREE! ;-) he he...
Cheers
Dennis R. Mortensen
Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to clients and partners who accept the standard Yahoo! agreement.
Today we will communicate that we’ll require our partners and clients to accept a new standard Yahoo! agreement and that Yahoo! (we) currently intends to provide the service FREE of charge to clients and partners who accept the Yahoo! Agreement. It is however important to note that our clients and partners must accept this agreement to continue using the service.
I think this is a fair tradeoff for an Enterprise class Web Analytics system?
Further to this, it should be noted that Yahoo! (I should probably teach myself to say - we - at some point) does not intend to add any new partnerships or direct clients in the short to midterm, while we prepare for the next rollout wave. This means that our current partners and clients will be in a unique position to either provide a service or use a service to which the rest of the market will not have ready or immediate access.
Very exciting isn’t it? .. :-)
For those of you who know me or heard me evangelize IndexTools as essentially 80% of the functionality of Omniture for a fraction of the cost – have to get used to the NEW NEW; 80% of the functionality of Omniture for FREE! ;-) he he...
Cheers
Dennis R. Mortensen
Labels: Free, IndexTools, Web Analytics, Yahoo
Posted at: 10:11 
29 Comments
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29 Comments:
Cool. It will be interesting to hear whether Rubix and Bid Management will be free as well.
Yes. Much more about IndexTools Bid Management 2 and the upcoming IndexTools Rubix Beta.
Cheers and very cool indeed! :-)
Dennis
Hey Dennis,
It was only a matter of time, but this is huge news.
I guess the analytics arms race is on!
What, no free copies for bloggers? Buzz, man :-)
Cheers,
-Alex
Hi Alex,
Gentlemen, Start your engines! :-)
>>What, no free copies for bloggers? Buzz, man :-)
He he… As far as I remember (and that my outbox proves) I provided you guys over at Search Marketing Gurus with a free Enterprise Marketing Account. Ping our friend Brian Cosgrove from Avenue A Razorfish, as I can see I had it sent to him.. and if you are not successful in that, en just ping me again.
Cheers Alex.
Dennis
"Further to this, it should be noted that Yahoo! (I should probably teach myself to say - we - at some point) does not intend to add any new partnerships or direct clients in the short to midterm, while we prepare for the next rollout wave."
Does that mean that those of us who were planning on using IndexTools in the short term will now have to wait?
I am in the process of creating the analytics department in my company and IndexTools was one of the tools we were considering (currently on GA).
Congrats Dennis and this is all very exciting - who've though there was still tool drama to be had in a post GA world ;-)
Look forward to getting stuck in
Index tools is one of the more remarkable client side tools
Familiar with it since it debuted and have recommended it to dozens of Webmasters who have been quite please with the versatility
Wow! I am beyond ecstatic. Bummed that I missed the window I was looking into IndexTools a few months ago. This by far is the most amazing news in WebAnalytics. I am so confident that Yahoo! will dominate - I cannot wait to start using this resource. Congratulations again and look forward to the public release.
Cheers,
Mike C.
Hi there SEWEB
Thank you for the heads up and for the confidence over the years!
Cheers Dennis
Hi Vicky,
Good to hear from you; and we are indeed setting up a stage show. I opt for being Prince Hamlet himself; Omniture can be Claudius then...
Hmm.. perhaps not! :-)
Dennis
Hello
I am merchant with Yahoo Search marketing
How can I get indextools free?
Are they trying similar to google analytics
Very Cool Dennis. I called this out (that IndexTools will be free) in my blog when I first heard about Yahoo deal.
Check it out at
http://webanalysis.blogspot.com/2008/04/web-analytics-industry-consolidation.html
- Anil
Figured it would turn free. Has anyone implemented this on their website? Would love to know how it compares to GA, especially in terms of data 'discovorability'.
Dennis - keep up the great work!
Rich Page Ramblings - Analtyics & Reviews
http://www.rich-page.com
I'm using it. :)
Isn't it "80% of Omniture SiteCatalyst for free"?
There are a bunch of other products from Omniture, including SearchCenter, Discover, Test&Target and 1:1 Behavioral Targeting and others from recent acquistions to pick from to support a business (inc. all of Visual Sciences neé WebSideStory), and of course the latest revision of SiteCatalyst (April '08) adds additional functionality in tracking video and rich media amongst many other industry defining improvements.
I did find it interesting to see the blog response to the merger on Omnitures corp. site. In traditional PR fashion, it is nothing but praise for you and your products... letting an outside source do all the bad-mouthing... ohh well, business is business.
Dennis - just sent you an email, so check your inbox, nothing critical, but think it makes for interesting conversation...
Cheers,
Brent
Hi Anil,
>>Very Cool Dennis. I called this out (that IndexTools will be free) in my blog when I first heard about Yahoo deal.
Perhaps you are a clairvoyant? :-) he he..
Hi Rich,
>>Has anyone implemented this on their website?
3000 IndexTools accounts; so yes :-)
AND Lars… he he
Hi Liam,
>>Isn't it "80% of Omniture SiteCatalyst for free"?
Hmm. Somewhat. We include External Data Sources as a standard functionality (Genesis), We include our Data warehouse as a standard functionality (Data warehouse). Beside this we do have Bid Management 2 (Search Center), Rubix (Discover) – which of course is not debated yet.. So I think you are somewhat right. But then again.. :-)
>>and of course the latest revision of SiteCatalyst (April '08) adds additional functionality in tracking video and rich media amongst many other industry defining improvements.
That’s pretty much standard in any tool – GA included. All that said; I think their test&target is pretty cool, visual site as well – so I am definitely not discounting them at all.
Hi Anonymous
>>How can I get indextools free?
This first step is only for existing IndexTools Clients and Partners. So you unfortunately have to wait for further information on the matter. Sorry mate.
>>Are they trying similar to google analytics
Much more about this later.
Sorry Dennis, but I really don't like your unsocial mentality.
You hired a General Manager for you new office in Germany about six months ago, and now you fired him?!?
Please don't tell us that you wasn't aware about Yahoo's interest to suck in IndexTools at this time.
If you a had a minimum of social competence, you'd never hired that poor guy who is forced to get a new job now.
Honestly, this is not the way how to treat colleagues.
Hi “Anonymous”, :-)
I think I am somewhat social intelligent and I try my very best to treat people fairly. I can honestly say (probably way beyond my NDA’s) – that when setting up our operations in Germany, we were talking to an English company where the Germany operation would have been a very positive and integral part of the way forward.
But our Country Manager in Germany is not just some random bloke, he is super smart and will have NO issues in finding a great Job again.
Regretfully
Dennis
This is great news. I look forward to implementing it.
Hi dennis,
I am an existing Indextools customer and one of the reasons I selected Indextools was the integration with SEM providers as yahoo and google.
Do you think Google will still allow to use its data in a yahoo
webanalytics package?
Hi Eric,
As it stands today, there is NO Yahoo API or Microsoft API access from Google Analytics. Vice versa on Microsoft AdCenter Analytics. So I am as excited as you, in figuring out the response from G and MS on our existing API agreements and whether they will be cancelled - I am assuming we keep the Y! one of course ;-)
Cheers.
Will HBX or Omniture be able to extract data from Index Tools?
Hi There, :-)
Remember; we collect and store RAW un-aggregated data and any of that can be exported in various ways in various formats (Incl. the IndexTools Web Services API) – For then to be imported somewhere else. But that said, why would you move that into e.g. HBX. Would it not just be easier to collect it with HBX to begin with?
Cheers
dennis
Where can I find the standard Yahoo agreement that applies? I'd like to have a look to know whether I can leave IndexTools on my list of Omniture replacement possibilities
Hi There,
>>Where can I find the standard Yahoo agreement that applies? I'd like to have a look to know whether I can leave IndexTools on my list of Omniture replacement possibilities
The agreement is not yet published and will go out to IndexTools existing clients and partner over the next weeks. I will make sure to publish information here on the blog once it goes out.
Cheers
Dennis
Will be watching this closely. Looking forward to seeing how it compares to GA.
Man, we JUST got IndexTools about 3 weeks ago and LOVE it! Fortunately for us, we're going to get the backstage pass while they work out the "Free" version. Their people are VERY cool and we haven't once wanted Google back. However, not every company may feel the same way.
Hi Matt,
>>Their people are VERY cool and..
Thanks mate!! :-)
Cheers
Dennis (IndexTools)
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