Yahoo! acquires web analytics company IndexTools
Over the past almost 4 years, I have been fortunate enough to be able to make a lifetime’s worth of announcements for IndexTools… Today however, is probably the most exciting of them all.
We (IndexTools) agreed to be acquired by Yahoo!. Wonderful news! :-)
A very big thank you to everybody who believed in us along the way, I honestly appreciate the trust and I am truly in debt (I will pay that back in free Red Bull’s when we meet up around the world)… and now it is obvious why we’ve looked a tad stressed lately.
I am personally VERY excited about our next steps and have positively agreed to stay onboard as the Director of Data Insights at Yahoo! – so there is no escaping me. My new function will very much be around driving and evangelizing the Analytics strategy for Y!, so envision a more commercial version of Avinash or a less British version of Ian or the nemesis of Omniture if you will… ha ha.
I will also keep blogging on this VisualRevenue blog (feed) and will return with more information on Analytics under Y! auspices as soon as the storm settles, but you are most welcome to leave me a comment, write me an email or give me a call if you want to chat.
AND finally – so that we all agree, this is definitely not a farewell, but an aggressive HELLO. However; the blue company colour is likely to change to purple though ;-)
Cheers …
Dennis R. Mortensen
COO “IndexTools” …
Links:
- How Yahoo! buying IndexTools changes Web Analytics (Eric Peterson, April 9th)
- The official Press Release
April 9th, 2008 at 4:18
Dennis,
Let me be the first to congratulate you and welcome you to the global stage. I can hardly think of a nicer guy or anyone more deserving of this success.
I wish you all the best and look forward to seeing you in San Francisco!
Sincerely,
Eric T. Peterson
April 9th, 2008 at 4:27
Congratulations. It couldn’t have happened to a better group of people.
Best of luck in your new role.
Bryan
April 9th, 2008 at 4:28
Dennis, purple looks good on you! Welcome to Yahoo!
April 9th, 2008 at 4:34
Congratulations from your Strategic Alliance Partner in Norway, Dennis! Hope we can continue the good cooperaion!
April 9th, 2008 at 4:35
Congratulations!
April 9th, 2008 at 4:40
Wow – congratulations Dennis – amazing news ;o))
Tom.
April 9th, 2008 at 4:52
Wow Dennis, this is BIG news! The acquisition is a testament to the quality of the IndexTools solution. Keep up the great work and we’ll be expecting big things from Yahoo!
Cheers,
John Lovett
April 9th, 2008 at 5:18
Like I’ve already said — HUGE congrats!
/Lars
http://www.webanalysts.info/webanalytics/yahoo-to-acquire-indextools/
April 9th, 2008 at 5:19
Congratulations from you old friends in Denmark – you guys really deserve it :-)
Tony
April 9th, 2008 at 5:32
Congratulatons Dennis!
Here’s wishing you good luck for your new role! and looking foward to hear more via your blog.
cheers
Anil
April 9th, 2008 at 5:33
Dennis, congratulations.
That’s an amazing deal.
Best luck for you the whole team.
Patrick
April 9th, 2008 at 5:51
Dennis,
I am so happy for you and Indextools. Congratulations!!
-Trinadh
April 9th, 2008 at 5:52
“…nemesis of Omniture”
We’re quaking.
;-)
Congrats.
April 9th, 2008 at 5:58
Dennis: congrats! Who tought the web analytics industry would remain calm for a while?!
April 9th, 2008 at 6:16
You owe me $50 for having guessed this would happen last year!! : )
Congratulations Dennis, I am absolutely thrilled for you and the IndexTools team.
Hopefully this means we get to see you a lot more in the Valley.
-Avinash.
April 9th, 2008 at 6:29
Dennis – I was so depressed that you didn’t make it to the eMetrics Marketing Optimization Summits in Toronto last week or Munich this week – We still miss you … but now I’m not depressed!
This is wonderful news and Yahoo! is very lucky.
Well done, my friend. Well done.
April 9th, 2008 at 6:47
Dennis, Congratulations!!!
So happy to get the BIG NEWS!
It is indeed a great deal, and you guys deserve it.
We’ll see you around the GLOBE.
Best wishes, always.
Marianne
April 9th, 2008 at 6:56
Awesome news, big congratulations on behalf of whole Naviatech!
April 9th, 2008 at 7:27
Congrats! We’re excited over here at KoMarketing. Our clients love your product (we do too), and it can only get better.
April 9th, 2008 at 7:31
Thats great news. Congrats again! I look forward to seeing more coverage about indextools.
April 9th, 2008 at 7:34
Very cool and congrats.
IndexTools is a very cool tool from everything I’ve ever seen of it, I just haven’t been too successful in getting clients to buy into it. With a name like Yahoo behind it, however, that may change.
April 9th, 2008 at 7:42
Smart move, Yahoo! And congrats to Dennis and the IndexTools team.
Dennis, will you be spending more time in Sunnyvale?
Cheers,
Michael
April 9th, 2008 at 8:11
Congratulations to you Dennis, and all of your colleagues at IndexTools! I can’t wait to see what happens next.
April 9th, 2008 at 8:50
Congratulations to you and everyone around you Dennis… I think all round congratulations are in order too. Please look at my suggestion for the next step: Indexhoo!
April 9th, 2008 at 9:37
Dennis,
Huge congratulations for this success – a testament to your undying enthusiasm, hard work and a GREAT product. There’ll be a beer from me waiting in SFO.
Cheers,
Ian
April 9th, 2008 at 10:32
Dennis,
Welcome to the Yahoo! team! I’m very excited about the news and looking forward to be working with the IndexTools gang….again!
Best Regards,
Matt Lillig – Analytics Team Lead -Yahoo
April 9th, 2008 at 12:16
Congrats Dennis! Great acquisition for Yahoo. I have no doubts you guys will continue to make some noise in the industry.
Jonathan
April 9th, 2008 at 12:33
Congratulations Dennis! Well done. I’m eager to see what’s next for YahooTools.
Best,
Judah
April 9th, 2008 at 12:55
Congratulations! We’ve been an Indextools partner since 2002. Best of luck.
Sincerely,
Wayne
April 9th, 2008 at 13:19
Congratulations Dennis
April 9th, 2008 at 13:56
Hmmmm… obviously you had not enough shares of Indextools if you still need to work for Yahoo.
April 9th, 2008 at 16:24
Congratulations Dennis! I read about the acquisition today on my way to work from a post by Lars and then by Eric Peterson.
Darn, didn’t get to see Rubix at SES a few weeks ago – will obviously want to talk more about the changes at Emetrics next month and interview you for my blogs (I am, after all, at Emetrics on a Press Pass this time).
Excited at the prospect of getting a free analytics package down the line with real segmentation instead of what’s free now.
Talk to you soon, Marshall
April 9th, 2008 at 22:58
Hey Dennis
Also from Switzerland all the best and congratulations on this huge milestone. Very happy for you. Free Red Bull from you, i’ll up the offer, next time you’re in Zurich! :-)
Greets,
Patrick C. Price
April 10th, 2008 at 5:11
Let me be the 34th to congratulate you :) and the team at Indextools.
I was finishing a workshop when the announcement went to press and working with a client today so didn’t have the time to post anything till now. I can tell you I got 12 calls from colleagues, customers, partners and folks in the industry excitedly asking if I’d heard the news about IndexTools and wanting my take.
My take is that it’s great! Not only that you got the deal and that you’ll be the new Yahoo evangelist but also that hopefully this will change the industry as we know it.
Cool!
April 10th, 2008 at 6:46
Congratulations from a very happy IndexTools Customer!
April 10th, 2008 at 6:49
Go Rock N roll it at Yahoo
Googl e Kai
April 11th, 2008 at 1:49
Congratulations Dennis!
From all your friends at SES.
Chris Lucas
April 12th, 2008 at 11:28
Congrats Dennis (and IndexTools).
I wish you all the best in your new role.
Eran
April 12th, 2008 at 12:25
I did a whole bunch of user testing on whether you would be purchased by Yahoo, and they all said yes, but there were only five people, so I said, eh, not statistically significant ;-)
Congratulations. Avinash and Ian don’t begin to compare to you. You are much better looking than they are….
April 13th, 2008 at 13:16
Interesting News, looking forward to hear, read and see the development on this. Regards, Marcus
April 14th, 2008 at 0:00
Congratulations – Dennis
I am looking forward to see you as part of the Yahoo adventure into analytics.
You are one of the guys with high integrity.
See you in SF in your new colours.
regards
Michael Iversen, Danfoss Group
April 14th, 2008 at 12:24
Congratulations!!! It’s incredible, since MS Announced Gatineau I’m saying in my blog that Yahoo! should be the third in the free tools market (Since Gatineau Nothing will ever be the same), what I never thought was that Yahoo! was entering through the big door. This will definitely shake the market.
April 15th, 2008 at 3:24
Hi Eric, Bryan, Bob, Lars, Jeffrey, Tom, John, Lars, Tony, Anil, Patrick, Trinadh, Stephane, Avinash, Jim, Marianna, Petri, Andy, Matt, Bryan, Michael, June, Olafur, Ian, Matt, Jonathan, Judah, Wayne, Brian, Marshall, Patrick, Steve, Marc, Kai, Eran, Robbin, Marcus, Michael….
THANKS A LOT. I really appreciate all the kind words!
..And this goes to the some 370 something emails and 220 something blogs posts.. THANKS!.
:-)
Cheers
Dennis
April 20th, 2008 at 0:42
Whoa… back to civilisation after 2 weeks at far-away-land and now THIS!! Congrats and both thumbs up! I am very excited whats happening next! Cheers, Jens
April 20th, 2008 at 1:47
Hi Jens.
He he.. If you’ve been away for two weeks, there is certainly some analytics reading to catch up on. :-)
Cheer Dennis
April 24th, 2008 at 12:21
Hej Dennis
Så gør du det sgu igen! Stort.
Godt gået :)
God vind hos Yahoo.
Hilsen,
Ruvan
Frontlab.com
April 25th, 2008 at 0:41
Hejsa Ruvan,
Tusind tak skal du have.. :-)
- Specielt fra en entrepreneur til en anden.
Jeg haaber alt er vel paa Mauritius.
Hygge
July 31st, 2008 at 15:30
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