Summary: Based on the results of ’the 5 most used Web Analytics reports’ usage study – one can conclude that there is an evolution towards less use of standard reports for the sophisticated Web Analytics user. In point of fact to the extent where 1 in 10 reports requested by a sophisticated web analytics user [...]

And the name is… IndexTools, a Yahoo! service. But I am quite sure that with Y! Californication :-) – and our strategy taken into consideration, that one might see something more integrated later. On another note, for those interested, all previous IndexTools direct clients and partners are now transferred to our FREE model under the [...]

I am almost embarrassed to say, but I caved in! :-) … and joined Twitter.