Comments on: The 5 most used Web Analytics reports – usage study http://visualrevenue.com/blog/2008/05/5-most-used-web-analytics-reports-usage.html Increasing Front Page Performance for Online Media Wed, 02 May 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: New Data on the Strategic Use of Web Analytics | Web Analytics Demystified http://visualrevenue.com/blog/2008/05/5-most-used-web-analytics-reports-usage.html#comment-67403 New Data on the Strategic Use of Web Analytics | Web Analytics Demystified Mon, 12 Oct 2009 06:35:33 +0000 http://visualrevenue.com/blog/2008/05/the-5-most-used-web-analytics-reports-usage-study.html#comment-67403 [...] When I look at these responses and see that 63 percent of respondents using fee-based tools and 50 percent of respondents using free tools claim to be effectively using more than half the available functionality, again I find myself scratching my head. As this data appears to speak to the general sophistication of use of analytics I went back and looked at Dennis Mortensen’s quantitative study of how IndexTools was being used around the world. [...] [...] When I look at these responses and see that 63 percent of respondents using fee-based tools and 50 percent of respondents using free tools claim to be effectively using more than half the available functionality, again I find myself scratching my head. As this data appears to speak to the general sophistication of use of analytics I went back and looked at Dennis Mortensen’s quantitative study of how IndexTools was being used around the world. [...]

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2008/05/5-most-used-web-analytics-reports-usage.html#comment-367 Dennis R. Mortensen Tue, 27 May 2008 07:48:00 +0000 http://visualrevenue.com/blog/2008/05/the-5-most-used-web-analytics-reports-usage-study.html#comment-367 Hi Jen,<br/><br/>When clients set up a project or as it is more commonly known, a new tracking domain(s), the client has to choose the project type and capability of this project and by that to some extent indicate (self select) if they are a sophisticated user.<br/><br/>However it is also highly correlated to page views tracked (the more tracked the higher the sophistication, in particularly true for paid for tools), the number of logins to the tool (more logins equals higher sophistication). These were not use other than justification that the above self selection did in fact prove a decent divide of sophisticated and <i>less</i> sophisticated web analytics users.<br/><br/>Furthermore; as the percentage itself is of less importance (at least in this study / blog post), I was less worried about whether there was an absolute divide as long as I could prove clear difference. <br/><br/>Cheers… and good to hear from you Jen! :-)<br/>Dennis Hi Jen,

When clients set up a project or as it is more commonly known, a new tracking domain(s), the client has to choose the project type and capability of this project and by that to some extent indicate (self select) if they are a sophisticated user.

However it is also highly correlated to page views tracked (the more tracked the higher the sophistication, in particularly true for paid for tools), the number of logins to the tool (more logins equals higher sophistication). These were not use other than justification that the above self selection did in fact prove a decent divide of sophisticated and less sophisticated web analytics users.

Furthermore; as the percentage itself is of less importance (at least in this study / blog post), I was less worried about whether there was an absolute divide as long as I could prove clear difference.

Cheers… and good to hear from you Jen! :-)
Dennis

]]> By: Jen http://visualrevenue.com/blog/2008/05/5-most-used-web-analytics-reports-usage.html#comment-366 Jen Tue, 27 May 2008 01:34:00 +0000 http://visualrevenue.com/blog/2008/05/the-5-most-used-web-analytics-reports-usage-study.html#comment-366 Could you clarify "self selection in tool feature selection" as a means for establishing a sophisticated user? <br/><br/>Back in the day, I did a similar study for SurfAid, but I am not sure I could repeat it with similar segmentation. I'd like to try!<br/><br/>-Jen Could you clarify “self selection in tool feature selection” as a means for establishing a sophisticated user?

Back in the day, I did a similar study for SurfAid, but I am not sure I could repeat it with similar segmentation. I’d like to try!

-Jen

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