Name: IndexTools a Yahoo! service
And the name is… IndexTools, a Yahoo! service. But I am quite sure that with Y! Californication :-) - and our strategy taken into consideration, that one might see something more integrated later.
On another note, for those interested, all previous IndexTools direct clients and partners are now transferred to our FREE model under the new Y! terms and conditions, which essentially (in legal flimflam wording) indicate that we will not use the data for behavioral targeting purposes and that Data ownership will not change as a result of this acquisition.
So for now, it is business as usual, but this is however likely to change; don’t you think?
(Find the “new” logo below)
Cheers :-)
Dennis
May 19th, 2008 at 23:56
Great that they (you…) decided to keep the IndexTools identity, Dennis.
Lars F.
May 20th, 2008 at 0:37
Yip - Always nice to keep a little love in the Game! :-)
Dennis
October 8th, 2008 at 9:41
[...] something bigger. Today, we announce the final integration step of IndexTools into Yahoo! and the re-branding of the IndexTools product. From today on forward our new name is; surprise: Yahoo! Web Analytics. This is exactly 5 months [...]
November 5th, 2008 at 16:57
[...] much anticipated roll-out of Yahoo! Web Analytics (formerly IndexTools) has started and I am thrilled. As I have been involved in Yahoo! Store development for a long [...]