My good friend Siegert from These Days interviewed me the other day – over at his blog ActiveMetrics. We talked about the following exciting subjects:

• What is the USP of your WA solution?
• From your experience, do you see a difference between the WA market in the US and Europe?
• How do the three supposedly most advanced regions of Europe compare in level of Web Analytics advancement?
• What’s your opinion on Eric Peterson’s suggestion to setup a separate WAA for Europe?
• What will be the next step or hot topic within WA? How do you see the evolution?

I would like to apply part of my response to the last question.

It is fair to believe that some of the next steps / hot topics within the web analytics industry are about the following two shifts:

- A move from web site analytics towards web presence analytics
- A move from data conclusion towards data predictions

FULL Article:
http://activemetrics.wordpress.com/2008/05/28/interview-dennis-r-mortensen/

Cheers :-)
Dennis