Comments on: Yahoo! Analytics Book

By: VisualRevenue | BOOK LAUNCH - Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

Wed, 06 May 2009 19:58:28 +0000

[...] few metrics for people as nerdy as I am. I announced the agreement with Wiley on Sunday July 6 2008, started writing the book in the fall of 2008 and spent about 5 months and [...]

By: Colorado Web Solutions Blog » Blog Archive » What can you do with Yahoo! Web Analytics?

Mon, 15 Dec 2008 21:10:36 +0000

[...] Dennis Mortensen, Director of Data Insights and previous COO of IndexTools, is already busy writing that book. With over 100 standard reports, the ability to customize these or create brand new reports from [...]

By: Dennis R. Mortensen

Dennis R. Mortensen — Thu, 04 Sep 2008 02:55:34 +0000

Hi Joanna,

>>yes, I’m having high hopes for your book Dennis. :)

Time to up my commitment. The Yahoo! Web Analytics book focus on three parts:

- Deployment
- Use
- Insights

Where the latter is mostly a set of direct examples on the vast opportunities you have once you have done a proper instrumentation and have full understanding of HOW to use a advanced WA tool.

Cheers./ and back to WORD, so I don’t let you down.
Dennis :-)

By: Joanna teo

Joanna teo — Thu, 04 Sep 2008 02:34:27 +0000

Hey Dennis,

Yes please do buck up. we’ve got more tracking projects done with Index Tools with other clients. Would be extremely helpful to have a point of view on how to dig out strategic and actionable insights from the data. Ultimately, businesses would want to address business issues through looking at what kind of information the data is trying to show.

Will you be addressing the area of site performance benchmarking too?

yes, I’m having high hopes for your book Dennis. :)

Joanna

By: Bookmarks about Customize

Bookmarks about Customize — Sun, 03 Aug 2008 10:15:26 +0000

[...] – bookmarked by 3 members originally found by sbullo on July 19, 2008 Yahoo! Analytics Book http://visualrevenue.com/blog/2008/07/yahoo-analytics-book.html – bookmarked by 3 members [...]

By: Dennis R. Mortensen

Dennis R. Mortensen — Tue, 08 Jul 2008 08:07:42 +0000

Hi Joanna,

February 9th 2009 is my deadline.. aaargh – gotta get started now!. :-)
Dennis

By: Joanna Teo

Joanna Teo — Tue, 08 Jul 2008 02:20:36 +0000

Excellent. I’m glad to hear that. I’ve been doing analytics for Yahoo! SEA from my agency and hopefully they will start looking at this tool for more numbers.

Looking forward to your book! Tell us when it is ready Dennis!

Joanna

By: Dennis R. Mortensen

Dennis R. Mortensen — Mon, 07 Jul 2008 21:45:52 +0000

.. Thanks Jim. I know exactly what you are talking about, as I’m finishing the book by Tim Ash on Testing.
Cheers :-)

By: Jim Sterne

Jim Sterne — Mon, 07 Jul 2008 21:18:03 +0000

I’m so excited that all these books have been / are being written by people who actually know what they’re talking about! This one’s goign to be great, Dennis. Dive in!

By: Dennis R. Mortensen

Dennis R. Mortensen — Mon, 07 Jul 2008 12:27:01 +0000

Hi Anil, ..of course I remember :-) I use the term all the time. web analytics report surfing!