18

Aug

By Dennis R. Mortensen
Dennis R. Mortensen from Yahoo! elected onto the Web Analytics Association Board of Directors

I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010. On behalf of the WAA Board, thank you. We look forward to serving you. Sincerely, Jim Sterne Chairman of the Board.

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07

Aug

By Dennis R. Mortensen
IndexTools, a Yahoo! Service – Discontinuation of White Label Functionality

Following the IndexTools acquisition, Yahoo! has evaluated all aspects of the business and how to address its broad customer needs and has decided that providing the White Label functionality no longer corresponds to the current business model with respect to IndexTools and its Partners.

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