Hi! My apologies for these somewhat boring less analytics insightful posts, I promise to get back to my useful me soon. Between me writing the Yahoo! Web Analytics Book of course - damn! harder work that I anticipated :-)

But to the meat of the matter, I received a handful of emails from partners and clients of partners lately, and had the opportunity to positively explain the changes in moving from a white-label partner to a co-branded partner. However; this morning, I received an email from a well respected person (you can comment below mate) in the Industry, who received a confusing and essentially wrong attitude on the billing status, on the partner white label status and even on the naming. So to clear things up:

1.

In regards to billing, on May 9th, Yahoo! sent a message to all clients and partners (NOT clients of partners of course) concluding:
“So moving forward from here and upon your acceptance of the Yahoo! Master Terms & Conditions and Program Terms the product will be provided to you free of charge” – I introduced this decision to great fanfare in the post IndexTools (Yahoo!) Web Analytics goes FREE!

2.

In regards to the name; I introduced the preliminary naming going forward on May 17th in my post: Name: IndexTools a Yahoo! service

3.

In regards to the change from white-label partners to co-branded partners, find the messaging, about subject, in full below. Yahoo! sent this out on August 1st. The referenced manual is not attached, but email me and I will send it to you, should you as a parter have misplaced it.

Cheers :-)
Dennis

Following the IndexTools acquisition, Yahoo! has evaluated all aspects of the business and how to address its broad customer needs and has decided that providing the White Label functionality no longer corresponds to the current business model with respect to IndexTools and its Partners.
Going forwards, all White Label Partners will have to be converted to Co-branded Partners and this will entail the following functionality changes:

• The custom domain name that your customers can currently see in their browser bar [custom domain name] when accessing their statistics will change to the following domain name https://ondemand.indextools.com. For security reasons, customers will be prompted to change their passwords, upon their first login after the domain name is implemented.
• Data collection for all the customers of White Label Partners will be performed by using the following domain name to which you will need to point your domain name: s207.2ndx.net.
• You will have to change the Login Form and/or Link on your websites in order to reflect the new domain name.
• The IndexTools a Yahoo! Service logo will be displayed in the accounts of all the customers of White Label Partners.

You will be able to keep the branding of the user interface to mirror your corporate image.
The above changes will be carried out by IndexTools according to a set timeline and to transition from a White Label to a Co-branded partnership, You will be expected to instrument some changes on your side as well. To make this transition as simple as possible, we have created a step-by-step guide for you, which you will find attached.

To give you ample time to accommodate to these changes and communicate this change to your customers, this will be effective as of September 1, 2008.

The last step of this transition will take place in 2009 when White Label Partners have to change the analytics code of their customers in order to point the tracking code to the new data collection URL provided by Yahoo! We will as always inform you well in advance and will provide you with detailed instructions at that point as well.

Thank you for your cooperation in this and let us know if you have any questions.

Sincerely,
Your Partners at Yahoo!