Comments on: IndexTools, a Yahoo! Service – Discontinuation of White Label Functionality http://visualrevenue.com/blog/2008/08/yahoo-discontinuation-of-white-label-functionality.html Increasing Front Page Performance for Online Media Wed, 02 May 2012 17:54:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dixon Jones http://visualrevenue.com/blog/2008/08/yahoo-discontinuation-of-white-label-functionality.html#comment-3073 Dixon Jones Tue, 02 Sep 2008 06:31:46 +0000 http://visualrevenue.com/blog/?p=114#comment-3073 Yes, sorry about San Jose and thanks for the reply. Yes, sorry about San Jose and thanks for the reply.

]]> By: Dennis R. Mortensen http://visualrevenue.com/blog/2008/08/yahoo-discontinuation-of-white-label-functionality.html#comment-3038 Dennis R. Mortensen Mon, 01 Sep 2008 19:36:51 +0000 http://visualrevenue.com/blog/?p=114#comment-3038 Hey Dixon Good to hear from you, I didn’t see you in San Jose last week? - you not there or me too busy? :-) Anywho; let me try to provide some answers to your questions, which you are more than welcome to republish. >>Since all the partners (well - I don't know about all, but we did at least) gave you control of a subdomain, is there not a way around this last part of the puzzle You are absolutely correct in the fact that a large portion of our partners at IndexTools provided us with a sub-domain and that we could essentially create a work-around for this. This is however only one part of the puzzle and we have a task ahead of us which is partly to - move the tool to a yahoo.com domain - update the tracking script to version 5 - update the variables to a new standard with more functionality - take control of the JS script (moving that from the customer and back to us) Any of those 4 points alone requires a code change on the page, so a workaround on 1 of them is not really going to solve much. I personally think that the upcoming tracking script update, the new variables and the fact the we control the JS script (thus making sure clients ALWAYS have the newest version) will bring a lot of value and assurance to the product. Have in mind that ALL direct clients will have to change the code as well. >>White Label partners are physically UNABLE to change the analytics code of their customers... the customers would have to do it Correct. But is that not a consulting task and revenue opportunity for you guys. >>how much effort would it be to change code on (say) Yahoo answers? My guess is hard... and you work for Yahoo. So this is going to be a massive challenge which many just won't bother pursuing. This is why we announced this early and why we are slowly going to roll this out, and we do hope that the existing clients and partners see the value of the upgrade and make the effort in changing the code. It's the first true _required_ code change we asked for. So I still think we are a bunch of reasonably likable people. Label: Dixon Jones (making sure you catch this comment in your Google Alerts, because who don’t have their name tracked by an alert system? :-) Cheers Dennis Hey Dixon

Good to hear from you, I didn’t see you in San Jose last week? – you not there or me too busy? :-)
Anywho; let me try to provide some answers to your questions, which you are more than welcome to republish.

>>Since all the partners (well – I don’t know about all, but we did at least) gave you control of a subdomain, is there not a way around this last part of the puzzle

You are absolutely correct in the fact that a large portion of our partners at IndexTools provided us with a sub-domain and that we could essentially create a work-around for this. This is however only one part of the puzzle and we have a task ahead of us which is partly to

- move the tool to a yahoo.com domain
- update the tracking script to version 5
- update the variables to a new standard with more functionality
- take control of the JS script (moving that from the customer and back to us)

Any of those 4 points alone requires a code change on the page, so a workaround on 1 of them is not really going to solve much.

I personally think that the upcoming tracking script update, the new variables and the fact the we control the JS script (thus making sure clients ALWAYS have the newest version) will bring a lot of value and assurance to the product. Have in mind that ALL direct clients will have to change the code as well.

>>White Label partners are physically UNABLE to change the analytics code of their customers… the customers would have to do it

Correct. But is that not a consulting task and revenue opportunity for you guys.

>>how much effort would it be to change code on (say) Yahoo answers? My guess is hard… and you work for Yahoo. So this is going to be a massive challenge which many just won’t bother pursuing.

This is why we announced this early and why we are slowly going to roll this out, and we do hope that the existing clients and partners see the value of the upgrade and make the effort in changing the code.

It’s the first true _required_ code change we asked for. So I still think we are a bunch of reasonably likable people.

Label: Dixon Jones (making sure you catch this comment in your Google Alerts, because who don’t have their name tracked by an alert system? :-)

Cheers
Dennis

]]> By: Dixon Jones http://visualrevenue.com/blog/2008/08/yahoo-discontinuation-of-white-label-functionality.html#comment-3002 Dixon Jones Mon, 01 Sep 2008 09:43:41 +0000 http://visualrevenue.com/blog/?p=114#comment-3002 (I'm not the guy who sent the email above by the way...!) Hi Dennis, You may have heard me wittering on about the last paragraph on that email - but just in case you didn't, hehe: "The last step of this transition will take place in 2009 when White Label Partners have to change the analytics code of their customers in order to point the tracking code to the new data collection URL provided by Yahoo!..." Since all the partners (well - I don't know about all, but we did at least) gave you control of a subdomain, is there not a way around this last part of the puzzle? Of course, White Label partners are physically UNABLE to change the analytics code of their customers... the customers would have to do it. As I said to Emer in an email... how much effort would it be to change code on (say) Yahoo answers? My guess is hard... and you work for Yahoo. So this is going to be a massive challenge which many just won't bother pursuing. (I’m not the guy who sent the email above by the way…!)

Hi Dennis,

You may have heard me wittering on about the last paragraph on that email – but just in case you didn’t, hehe:

“The last step of this transition will take place in 2009 when White Label Partners have to change the analytics code of their customers in order to point the tracking code to the new data collection URL provided by Yahoo!…”

Since all the partners (well – I don’t know about all, but we did at least) gave you control of a subdomain, is there not a way around this last part of the puzzle? Of course, White Label partners are physically UNABLE to change the analytics code of their customers… the customers would have to do it. As I said to Emer in an email… how much effort would it be to change code on (say) Yahoo answers? My guess is hard… and you work for Yahoo. So this is going to be a massive challenge which many just won’t bother pursuing.

]]>