Comments on: A reflection on Google, Microsoft and Yahoo Web Analytics Dashboards

By: Marketing Eficiente » Blog Archive » Ideas para hacer un Dashboard en web analytics

Tue, 21 Oct 2008 20:05:47 +0000

[...] Enlaces que hablan sobre cómo hacer un dashboard: A reflection on Google, Microsoft and Yahoo Web Analytics Dashboards [...]

By: Ideas para hacer un Dashboard en web analytics « La compreria

Ideas para hacer un Dashboard en web analytics « La compreria — Mon, 20 Oct 2008 21:10:28 +0000

[...] A reflection on Google, Microsoft and Yahoo Web Analytics Dashboards [...]

By: Ogilvy Feeds » Blog Archive » Roundup Thursday for the Week of 9/21/08

Ogilvy Feeds » Blog Archive » Roundup Thursday for the Week of 9/21/08 — Thu, 25 Sep 2008 22:01:15 +0000

[...] Who likes analytics? I like analytics! I like installing analytics packages and looking at the same data in different ways. Thus, I enjoyed this post by Dennis Mortensen, comparing the analytics dashboards provided by Microsoft, Google and … [...]

By: Dennis R. Mortensen

Dennis R. Mortensen — Tue, 23 Sep 2008 14:22:34 +0000

Hey Sebastian,

It will take some time before we (The WA vendors) move closer to the “Almost Perfect Dashboard” – BUT I am working it! Hard! :-)

Cheers… and if you are at WAW tonight, do come up and say hi.
Dennis :-)

By: Sebastian

Sebastian — Tue, 23 Sep 2008 14:08:41 +0000

I think the “almost perfect dashboard” is something were Yahoo Analytics should place themselves.
A high-end solution with reportbuilder. made for everybody.

MS Analytics made a major mistake by placing themselves to close to Google Analytics, instead of coming up with their own interpretation. Demographics data is nice, but just isn’t something that makes people switch their Analytics provider.

Cannot wait for the launch either!

By: Dennis R. Mortensen

Dennis R. Mortensen — Tue, 16 Sep 2008 14:59:10 +0000

Hi Jeremy,

If it wasn’t for the Book project, you would see a whole lot more posts from me. But in regards to Excel, I actually did play around with its XML support and the IndexTools XML web services API. You are likely to see more about that later.

Cheers :-)
Dennis

By: Jeremy Luebke

Jeremy Luebke — Mon, 15 Sep 2008 16:00:41 +0000

So are we going to see some info on how to export or integrate IndexTools data into Microsoft Excel and BonaVista MicroCharts?

By: Dennis R. Mortensen

Dennis R. Mortensen — Fri, 12 Sep 2008 13:57:12 +0000

Hey Sean,

Great input! I really like your “walk about 10 paces away from your desk” comment :-)

And you are absolutely correct that color in general is so often misused in Dashboards, and that typically starting with not taking color-blindness into consideration. I personally suggest one use hues instead or as you suggest incorporate a symbol in to the coloring.

Everybody, go click on Sean’s link to see a very different (compared to the above three) interpretation of Dashboards in Web Analytics Tools.

YES! – Yahoo is indeed keeping me busy :-)

N.B.
if you send me a high-res picture and a set of comments for the Dashboard Sean, I can add it to the pool of screen-shots considered for the Book.

Cheers
Dennis

By: Dennis R. Mortensen

Dennis R. Mortensen — Fri, 12 Sep 2008 13:23:19 +0000

Hej Christian (..and where in Denmark are you located, feel free to throw me an email)

Thanks for commenting. And I DO like the newly invented term “report collage” and it goes very well in hand with another sin, that I call report surfing.

Cheers
Dennis

By: Christian Vermehren

Christian Vermehren — Fri, 12 Sep 2008 11:37:48 +0000

Hi Dennis,

I very much like “report collage” as a horror-term for what you shouldn’t do!! You are completely right: We, the web analytics vendors, have done a lousy job conveying the real benefits of a dashboard as an alternative to traditional reports. All relevant information MUST be fitted into a single screen, as Stephen Few says. The beauty is that with micro-charts such as Sparklines, this actually becomes possible.

Nice work, and thanks also for referring to my post on Designing Web Analytics Dashboards :-)