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Archive for October, 2008

Are Google Analytics Motion Charts just Eye Candy?

Tuesday, October 28th, 2008

The fact is, that it becomes very difficult to trend many metrics (values derived from e.g. segmenting a metric) and or 3 or more dimensions without using techniques like Motion Charts. So I believe it is fair to say that motion charts are indeed very valuable and not just eye-candy – and they can potentially provide insights that one would not spot by shuffling through hundreds of e.g. bar charts.

IndexTools is now Yahoo! Web Analytics

Wednesday, October 8th, 2008

We finally made it! or we at least made a very decent first step towards something bigger. Today, 8th October, we announce the final integration step of IndexTools into Yahoo! and the re-branding of the IndexTools product. From today on forward we will be known as: Yahoo! Web Analytics. This is exactly 5 months after we closed the acquisition and I think that is a tremendous accomplishment.